INSIGHTS
The General Data Protection Regulation (EU) or the European GDPR rules are expected to drive U.S. companies to pay more attention to data governance.
Biometric authentication is anticipated to gain more prominence.
Management of the identity life cycle for bots is anticipated to acquire more importance.
After an extensive search on publications by research and advisory firms, management consulting firms, blogs of key players in the IAM space and tech-focused magazines, our research team could identify CIAM enabling digital transformation as one of the key trends impacting the CIAM industry. Other trends include knowledge-based-authentication (KBA) becoming obsolete. Instead, single sign-on, multi-factor authentication (MFA), and password-less authentication are expected to see increased adoption.
Management of the identity life cycle for bots is anticipated to acquire more importance. The General Data Protection Regulation (EU) or the European GDPR rules are expected to drive U.S. companies to pay more attention to data governance. GDPR would provide individuals with ownership of their own identities.
Investment in blockchain is expected to rise. Biometric authentication is anticipated to gain more prominence.
In order to arrive at the above mentioned key customer-facing trends in the customer identity and access management (CIAM) space, our research team thoroughly scoured articles and publications by global research and advisory firms such as Gartner and Forrester. We decided to refer to reports by these research and advisory firms because they primarily focus their research on the technology space.
In addition to the above research strategy, we also searched through blogs of established as well as emerging players in the identity access management (IAM) space such as Acuant, Ping Identity, OneLogin, among others.
Finally, we referred to tech and IT-focused magazines such as TechCrunch and DarkReading for the requested information in addition to searching reports by management consulting firms such as Sila.
We have discussed these key customer-facing trends in the customer identity and access management (CIAM) industry in more depth in the following section.
CIAM IS EXPECTED TO AID DIGITAL TRANSFORMATION
According to the Forrester Data Global Business Technographics Security Survey, 2017, 62% of respondents say that they plan to centralize customer insights using CIAM. Furthermore, the market research firm expects that in 2018, the demand for CIAM solutions that offer customer profile management capabilities, including registration-as-a-service and social login, will further rise. Even though these solutions may be positioned more as a customer engagement platform and less as an IAM feature.
According to Forrester, SaaS vendors in online services, media, and productivity are expected to acquire or build CIAM platforms. These CIAM solutions are expected to offer many core IAM capabilities such as SSO and 2FA. These solutions would be for more B2C security-oriented use cases such as those in consumer finance, master data management, and business profile management.
INCREASED ADOPTION OF BEHAVIORAL BIOMETRICS
"Behavioral biometrics (BB) identifies individuals through specific actions they perform such as how one types, moves the mouse, touches and manipulates the screen, or holds a device." It is expected that behavioral biometrics or behavioral authentication solutions would be adopted further in 2018.
IDENTITY VERIFICATION KBA EXPECTED TO USE NON-CREDIT DATA
Knowledge-based authentication (KBA) and online identity verification (IDV) are critical in establishing digital identities for new customers. These technologies enable establishing digital identities without actually checking their physical identity documents or interacting with them face-to-face. KBA would become obsolete. Instead, single sign-on, multi-factor authentication (MFA), and password-less authentication are expected to see increased adoption.
GDPR EXPECTED TO FURTHER DRIVE DATA GOVERNANCE
The General Data Protection Regulation (EU) or the European GDPR rules are expected to drive U.S. companies to pay more attention to data governance.
Biometric authentication is anticipated to gain more prominence.
Management of the identity life cycle for bots is anticipated to acquire more importance.
After an extensive search on publications by research and advisory firms, management consulting firms, blogs of key players in the IAM space and tech-focused magazines, our research team could identify CIAM enabling digital transformation as one of the key trends impacting the CIAM industry. Other trends include knowledge-based-authentication (KBA) becoming obsolete. Instead, single sign-on, multi-factor authentication (MFA), and password-less authentication are expected to see increased adoption.
Management of the identity life cycle for bots is anticipated to acquire more importance. The General Data Protection Regulation (EU) or the European GDPR rules are expected to drive U.S. companies to pay more attention to data governance. GDPR would provide individuals with ownership of their own identities.
Investment in blockchain is expected to rise. Biometric authentication is anticipated to gain more prominence.
In order to arrive at the above mentioned key customer-facing trends in the customer identity and access management (CIAM) space, our research team thoroughly scoured articles and publications by global research and advisory firms such as Gartner and Forrester. We decided to refer to reports by these research and advisory firms because they primarily focus their research on the technology space.
In addition to the above research strategy, we also searched through blogs of established as well as emerging players in the identity access management (IAM) space such as Acuant, Ping Identity, OneLogin, among others.
Finally, we referred to tech and IT-focused magazines such as TechCrunch and DarkReading for the requested information in addition to searching reports by management consulting firms such as Sila.
We have discussed these key customer-facing trends in the customer identity and access management (CIAM) industry in more depth in the following section.
CIAM IS EXPECTED TO AID DIGITAL TRANSFORMATION
According to the Forrester Data Global Business Technographics Security Survey, 2017, 62% of respondents say that they plan to centralize customer insights using CIAM. Furthermore, the market research firm expects that in 2018, the demand for CIAM solutions that offer customer profile management capabilities, including registration-as-a-service and social login, will further rise. Even though these solutions may be positioned more as a customer engagement platform and less as an IAM feature.
According to Forrester, SaaS vendors in online services, media, and productivity are expected to acquire or build CIAM platforms. These CIAM solutions are expected to offer many core IAM capabilities such as SSO and 2FA. These solutions would be for more B2C security-oriented use cases such as those in consumer finance, master data management, and business profile management.
INCREASED ADOPTION OF BEHAVIORAL BIOMETRICS
"Behavioral biometrics (BB) identifies individuals through specific actions they perform such as how one types, moves the mouse, touches and manipulates the screen, or holds a device." It is expected that behavioral biometrics or behavioral authentication solutions would be adopted further in 2018.
IDENTITY VERIFICATION KBA EXPECTED TO USE NON-CREDIT DATA
Knowledge-based authentication (KBA) and online identity verification (IDV) are critical in establishing digital identities for new customers. These technologies enable establishing digital identities without actually checking their physical identity documents or interacting with them face-to-face. KBA would become obsolete. Instead, single sign-on, multi-factor authentication (MFA), and password-less authentication are expected to see increased adoption.
GDPR EXPECTED TO FURTHER DRIVE DATA GOVERNANCE