INSIGHTS The total market size (revenue) of the wholesale footwear market in 2018 is $38 billion, with expected revenue growth of 2% in 2019. The key players in the athletic apparel market are Nike, Adidas and Under Armour. INDUSTRY OVERVIEW We have prepared an analysis of the wholesale footwear and wholesale apparel industry, including current market size, projected growth, and factors that make the wholesale market unique compared to other retail channels. The total global apparel market is valued at $3 trillion, or 2% of the global GDP. Based on 2017 revenue results, the athletic apparel segment of that market (including footwear) was $168 billion. From 2015 to 2020, Morgan Stanley estimates that $83 billion in revenue would be added to that THE ATHLETIC APPAREL WHOLESALE INDUSTRY TRENDS AFFECTING THE GLOBAL WHOLESALE MARKET market , resulting in a potential growth rate of 30%. According to Euromonitor, the fastest growing segments in the market in 2016...