No matter the industry, the sole purpose of landing pages is to drive conversions. According to research from the second edition of MarketingSherpa's Landing Page Handbook, forty-four percent of clicks for B2B companies are directed to the business' homepage, not a special landing page. Making this statistic even worse is the fact that of the B2B companies that are using landing pages, sixty-two percent have six or fewer total landing pages (only sixty-eight percent use more than 6). This reveals that some marketers are disconnected and not focused on the importance of landing pages and their proper utilization.