The shifts towards collecting as a form of investing and purchasing collectibles through digital channels are two trends that are currently reshaping how and why consumers engage with the global c o l l e c t i b l e s industry. Collecting as Investing Collecting as a form of investing was identified as a resurgent trend within the global c o l l e c t i b l e s industry based on the fact that a preponderance of top-tier media (e.g., CNBC ), leading market researchers (e.g., Deloitte ) and industry experts (e.g., Antique Sage ) are highlighting new, worldwide momentum around purchasing collectibles to diversify investment portfolios and increase overall financial returns.