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Timeshare Market

Timeshare users tend to be highly educated individuals between ages 40 to 60. These individuals typically have an annual household income of at least $75,000 and are married with kids. While over 80% are generally satisfied with their timeshare experience, those who are not satisfied have a hard time getting out of their timeshare contracts. Timeshare operators like Marriott Vacation Club, Club Wyndham, Hilton Grand Vacations, Disney Vacation Club, Diamond Resorts, The Hyatt Residence Club, and The Ritz Carlton Club target new customers by deploying sales professionals to pitch visitors at any of their properties. Since the pandemic restricted travel for a while, most of these companies turned to paid social media advertising.

Gig Economy Work Space

A breakdown of services offered, year incorporated, annual revenue growth, global reach, and number of gig workers, along with examples of how content localization is applied by the company is provided in the brief below for Airbnb, Cabify, Care.com, Etsy, Fiverr, Lyft, Task Rabbit, and Uber. An explanation for why these companies were selected as the top 8 gig economy companies is provided in the last section of the brief. AirbnbFounded in 2007, Airbnb is headquartered in San Francisco and has additional offices in Portland and Seattle in the United States, and across the globe in Beijing, Dublin, Montreal, Singapore, and Tokyo. The company has an estimated 13,346 employees. Airbnb has more than seven million listings in over 100,000 cities located in more than 220 countries and regions. Accumulated guest arrivals since inception numbers over 750 million . Airbnb is a privately held company, and as such earnings' data is not usually placed in the public domain. Revenue was est...

Global Collectibles Industry

  The shifts towards collecting as a form of investing and purchasing collectibles through digital channels are two trends that are currently reshaping how and why consumers engage with the global c o l l e c t i b l e s industry. Collecting as Investing Collecting as a form of investing was identified as a resurgent trend within the global c o l l e c t i b l e s industry based on the fact that a preponderance of top-tier media (e.g., CNBC ), leading market researchers (e.g., Deloitte ) and industry experts (e.g., Antique Sage ) are highlighting new, worldwide momentum around purchasing collectibles to diversify investment portfolios and increase overall financial returns.

Productivity Tools

  Minerva launched less than a year ago. In August 2020, it raised $1.1 million in a seed round. P e n d o has 1,300 customers and has raised $210 million . It is also said to be worth $1 billion or more. W a l k m e has 2,000 customers , some of which include Amazon and W a l g r e e n s . It has raised over $300 million.

Lifestyle Programming Offer and Brand Positioning

Drama with a Pan-Arabic Appeal The United Arab Emirates, Egypt, and Saudi Arabia, which were the main consumers of Turkish drama, banned Turkish drama from broadcasting in their stations. The ban has left a gap in the drama segment since Turkey was the major producer of this type of content. Saudi Arabia has lacked good writers who can create content that has a pan-Arabic appeal, which explains why Turkish series became popular in the region. The audience could easily relate to the Turkish culture and there was no competition from the Middle East because a majority of the productions are too local. According to Gianluca C h a k r a , Managing Partner at Front Row Filmed Entertainment, the productions “ were far too local …either it was to Lebanese or too Egyptian. By comparison, Turkish series had a pan-Arab appeal.”

Cybersecurity Awards

The majority of the awards feature multiple categories that might interest startups. Of the ten awards listed, 6 features a "best" or "top" startup of the year award. We were able to identify the application dates for all the awards, except for the Fortress Cyber Security Awards . Most of the awards incorporate categories for specific cybersecurity products or applications in such diverse fields as malware, fraud prevention, forensics, identity management, mobile security and more.

Excellus Blue Cross Blue Shield: CEO Profile

  James Reed was recently appointed as the CEO and president of Excellus BlueCross BlueShield. He has been working for the company since January 1996. As the company's CEO, he will blend his marketing and sales leadership with the duty of promoting and maintaining business and quality health and provider networks in Central New York. Education James Reeds graduated in 1993 with a bachelor's degree in business administration from Le Moyne College in Syracuse, New York. He then graduated with a master's degree in business administration from the same institution Work History

Global Energy Industry Trends

  Adoption of renewable energy and digitization are some trends impacting the global energy sector. There is limited available information in the public domain regarding how key players are facing these challenges, although some insights can be extracted from their marketing efforts and investor relations. Details about the current state of the global energy industry can be found in the attached slide presentation . Trends and Challenges The global energy industry is moving towards renewable sources of energy, particularly wind and solar. Over 75% of all new investments in new capacity were devoted to renewable energies in 2019, with China and the United States leading the pack. Digitization is another trend. Despite being commonplace in other industries, the energy sector tends to be a slower adopter of new technologies. Cloud computing, robotics, IoT, and big data are emerging trends that are likely to change in the next few years.   COVID-19 is one of the challenges the ...

COVID-19 Impact on Advertising & Marketing Agencies UK

  The UK is Europe’s top-performing advertising spend market and the fourth largest in the world, with the advertising spend forecast to decline by 16.7% by the end of 2020, mainly due to the impact of COVID-19. Client budget cuts are one of the most significant impacts of COVID-19 affecting revenue streams in the UK marketing and advertising agencies ' market. Some top trends to navigate the pandemic's impact that have emerged from recent surveys on advertising agencies include flexibility in contract terms to customers and outsourcing activities.

Multicultural Consumers and Water Consumption

  Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a more youthful brand image in 2018. According to Olivia Sanchez, VP of marketing for Evian in North America, while babies connect the idea of “drinking water with living young”, for Americans, youthfulness is now more about "a mindset and an attitude”. “We have evolved to lifestyle moments: Evian is served at high-end events, restaurants and hotels,” she said. “A bottle of water is an extension of who you are and what you talk about .” In July 2018, Evian launched the “I Wanna #Liveyoung” campaign in the US. The campaign was rolled out through “Out-of-home (OOH), social media, influencers, and sponsored events ,” with a focus on influencers. Evian spends 80% of its advertising budget on digital media, “especially on social media and search”, as it is the most cost-effective way to reach millennials, who are more likely to purchase wa...

Effectively Designed Landing Pages: Marketing Industry

  No matter the industry, the sole purpose of landing pages is to drive conversions. According to research from the second edition of MarketingSherpa's Landing Page Handbook, forty-four percent of clicks for B2B companies are directed to the business' homepage, not a special landing page. Making this statistic even worse is the fact that of the B2B companies that are using landing pages, sixty-two percent have six or fewer total landing pages (only sixty-eight percent use more than 6). This reveals that some marketers are disconnected and not focused on the importance of landing pages and their proper utilization.