Information on how European entrepreneurs shop for mobile or telecommunication devices is not readily available in the public domain, but there are a few surveys of small and medium-sized enterprises in the United Kingdom and Western Europe that offer some helpful insights. The results of these surveys suggest that entrepreneurs in the region place a premium on security updates, phone selection, operating system upgrades, and affordability when purchasing mobile devices. They also suggest that most entrepreneurs, particularly those outside the technology sector, have limited understanding of telecommunication products and services and are familiar with consumer or residential telecommunication service providers only. RESEARCH PROCESS AND PURCHASE CRITERIA Most small and medium-sized enterprises in the United Kingdom research telecommunication products and services by scouring the Internet and consulting similar businesses, peers, and providers. Some enterprises , particularly the b...