Unpopular Industry Recruitment - Challenges Several industries that are considered to be "unpopular," and which struggle to attract top talent are insurance, the federal government, and pharmaceuticals. INSURANCE According to the Hartford's 2015 Millennial Leadership Survey , in the US, just 4% of millennials are " interested " in an insurance industry career. One reason for the unpopularity of the insurance industry as an employer is how " work goal s" are shifting, particularly for millennials , who want " personal fulfillment " and " purpose of work " over the " job for life " that the insurance industry has historically offered. Additionally, insurance has historically employed a largely " white, privilege and mostly male " workforce, and therefore is challenged in attracting and retaining a broader range of individuals as it " struggles to assimilate greater diversity ." Moreover, accordin...