Company bio

Global Collectibles Industry

The shifts towards collecting as a form of investing and purchasing collectibles through digital channels are two trends that are currently reshapi…

Lifestyle Programming Offer and Brand Positioning

Drama with a Pan-Arabic Appeal The United Arab Emirates, Egypt, and Saudi Arabia, which were the main consumers of Turkish drama, banned Turkish dram…

Excellus Blue Cross Blue Shield: CEO Profile

James Reed was recently appointed as the CEO and president of Excellus BlueCross BlueShield. He has been working for the company since January 1996…

Global Energy Industry Trends

Adoption of renewable energy and digitization are some trends impacting the global energy sector. There is limited available information in the pub…

COVID-19 Impact on Advertising & Marketing Agencies UK

The UK is Europe’s top-performing advertising spend market and the fourth largest in the world, with the advertising spend forecast to decline by …

Multicultural Consumers and Water Consumption

Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a …

Developer Communications - Facebook

Facebook places a high priority on connecting with developers as well as providing value to fintechs. Facebook provides a number of platforms and c…