Skip to main content

Posts

Showing posts with the label Company bio

Global Collectibles Industry

  The shifts towards collecting as a form of investing and purchasing collectibles through digital channels are two trends that are currently reshaping how and why consumers engage with the global c o l l e c t i b l e s industry. Collecting as Investing Collecting as a form of investing was identified as a resurgent trend within the global c o l l e c t i b l e s industry based on the fact that a preponderance of top-tier media (e.g., CNBC ), leading market researchers (e.g., Deloitte ) and industry experts (e.g., Antique Sage ) are highlighting new, worldwide momentum around purchasing collectibles to diversify investment portfolios and increase overall financial returns.

Lifestyle Programming Offer and Brand Positioning

Drama with a Pan-Arabic Appeal The United Arab Emirates, Egypt, and Saudi Arabia, which were the main consumers of Turkish drama, banned Turkish drama from broadcasting in their stations. The ban has left a gap in the drama segment since Turkey was the major producer of this type of content. Saudi Arabia has lacked good writers who can create content that has a pan-Arabic appeal, which explains why Turkish series became popular in the region. The audience could easily relate to the Turkish culture and there was no competition from the Middle East because a majority of the productions are too local. According to Gianluca C h a k r a , Managing Partner at Front Row Filmed Entertainment, the productions “ were far too local …either it was to Lebanese or too Egyptian. By comparison, Turkish series had a pan-Arab appeal.”

Excellus Blue Cross Blue Shield: CEO Profile

  James Reed was recently appointed as the CEO and president of Excellus BlueCross BlueShield. He has been working for the company since January 1996. As the company's CEO, he will blend his marketing and sales leadership with the duty of promoting and maintaining business and quality health and provider networks in Central New York. Education James Reeds graduated in 1993 with a bachelor's degree in business administration from Le Moyne College in Syracuse, New York. He then graduated with a master's degree in business administration from the same institution Work History

Global Energy Industry Trends

  Adoption of renewable energy and digitization are some trends impacting the global energy sector. There is limited available information in the public domain regarding how key players are facing these challenges, although some insights can be extracted from their marketing efforts and investor relations. Details about the current state of the global energy industry can be found in the attached slide presentation . Trends and Challenges The global energy industry is moving towards renewable sources of energy, particularly wind and solar. Over 75% of all new investments in new capacity were devoted to renewable energies in 2019, with China and the United States leading the pack. Digitization is another trend. Despite being commonplace in other industries, the energy sector tends to be a slower adopter of new technologies. Cloud computing, robotics, IoT, and big data are emerging trends that are likely to change in the next few years.   COVID-19 is one of the challenges the ...

COVID-19 Impact on Advertising & Marketing Agencies UK

  The UK is Europe’s top-performing advertising spend market and the fourth largest in the world, with the advertising spend forecast to decline by 16.7% by the end of 2020, mainly due to the impact of COVID-19. Client budget cuts are one of the most significant impacts of COVID-19 affecting revenue streams in the UK marketing and advertising agencies ' market. Some top trends to navigate the pandemic's impact that have emerged from recent surveys on advertising agencies include flexibility in contract terms to customers and outsourcing activities.

Multicultural Consumers and Water Consumption

  Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a more youthful brand image in 2018. According to Olivia Sanchez, VP of marketing for Evian in North America, while babies connect the idea of “drinking water with living young”, for Americans, youthfulness is now more about "a mindset and an attitude”. “We have evolved to lifestyle moments: Evian is served at high-end events, restaurants and hotels,” she said. “A bottle of water is an extension of who you are and what you talk about .” In July 2018, Evian launched the “I Wanna #Liveyoung” campaign in the US. The campaign was rolled out through “Out-of-home (OOH), social media, influencers, and sponsored events ,” with a focus on influencers. Evian spends 80% of its advertising budget on digital media, “especially on social media and search”, as it is the most cost-effective way to reach millennials, who are more likely to purchase wa...

Developer Communications - Facebook

  Facebook places a high priority on connecting with developers as well as providing value to fintechs. Facebook provides a number of platforms and core value propositions to the developer community, as outlined below. F a c e b o o k encourages fintech companies to utilize Facebook to expand their business reach. Messages and taglines pertaining to a specific product or platform are presented whenever these were available. Communicating to the Developer Community Facebook communicates with developers across a variety of online channels including:   Facebook for Developers . This group on the Facebook platform provides news about upcoming events, news, and training opportunities.   Facebook Hackathons . Facebook has announced several upcoming Hackathons, including Hackathons for AI, AR, and Messaging. Deadlines for submissions are coming up on September 7, 2020.   Facebook For Developers Blog and Website. The blog features news for developers and is regularly updated with new arti...