Impact of Gaming Content

INSIGHTS

• 4 courses teaching beginners Google Analytics are Alison-Google Analytics, Loves Data-Analytics Essentials, Loves Data-The Complete Google Analytics Course and Udemy-Getting Started with Google Analytics.
• 2 courses teaching beginners Google AdWords are Youtube-The Complete Google Adwords Tutorial and Udemy-AdWords 101: The Beginners Guide to AdWords.

OVERVIEW

INTRODUCTION

In this report, we have outlined and described 6 online courses for Google Analytics and Google AdWords, all aimed at beginners. Alison, Loves Data and Udemy-Getting
started with Google Analytics cover Google Analytics, whilst Youtube-The Complete Google AdWords Tutorial and Udemy-Adwords 101: the beginner's guide to AdWords cover Google AdWords. For each course, some key details are included, such as time required and cost. Courses have been chosen based on, the fact they are aimed at beginners, and the positive reviews they have received.

 ALISON-GOOGLE ANALYTICS 

Time required to complete: 1-2 hours

Cost: Free (certification requires purchase)

Certification: Workplace-Job Role Training-Level 1

For this course, you will learn how to: link an AdWords account and an Analytics account; find keywords that generate high value visits allowing you to adjust your AdWords budget; use the metric bounce rate to find problems in any campaign; change keyword bid amounts using ROI calculations and analyse a keyword's revenue, ROI and conversion rate. There is only 1 module for this course, titled "Understanding Google Analytics". In order to pass the Alison Google Analytics course, you must score 80% or higher in the assessment at the end of the module. One benefit of this course, is the option of further study on the same platform, as they offer a more advanced course on the sidebar. There is no time limit for the course, and no information on the instructor.

 LOVESDATA-ANALYTICS ESSENTIALS 

Time required to complete: 1 month estimated

Cost: Free

Certification: N/A

This course focuses on Google Analytics. The course is taught through over ten video lessons, and short revision quizzes throughout. There is no offer of a certification on the course overview page. The course covers 5 core topics: Introduction to Google Analytics, Understand how people find you, Tracking your marketing campaigns, and Use the reports and Conversion Reports. Also, the course has a more comprehensive paid for version which has been included below. The free course allows you to upgrade to the paid course at any time, if you choose to. There is no time limit for this course, and it can be taken on any device. The course is taught by Benjamin Mangold, a "Google Certified Trainer for Google Analytics and Google AdWords".

LOVESDATA-THE COMPLETE GOOGLE ANALYTICS COURSE 

Time required to complete: 4 weeks recommended

Cost: U.S. $225

Certification: Yes, name of certification unspecified

This course is the premium version of the Loves Data-Analytics Essentials course above. Once again, it is taught by Benjamin Mangold. The course has over 60 videos, revision quizzes and practical exercises. The recommended time spent on the course is 4 weeks, but some users have completed it in a single day, others have taken several months. This course is self-paced, and payment guarantees lifetime access. In order to receive certification, you must pass a test at the end of the course. There are 6 core modules: Fundamentals, Reports, Campaigns, Customization, and Conversions and Advanced. Although the course includes an advanced module, it is aimed at beginners, it is expected that by the 6th module customers will be ready for advanced learning.

YOUTUBE-THE COMPLETE GOOGLE ADWORDS TUTORIAL 

Time required: 4 hours

Cost: Free

Certification: None

This course is structured as one long YouTube video, and is an AdWords course. It is taught by Jerry Banfield. During the video, the instructor talks you through how he set up and runs his own Google AdWords campaign for his Udemy account. It is aimed at beginners, but has no quizzes or exercises. This option should be thought of as a guided tutorial, instead of a course. For further study, the instructor has paid courses on Udemy. A drawback of this tutorial is that it was created in 2015, so some information may now be outdated.

UDEMY-GETTING STARTED WITH GOOGLE ANALYTICS 

Time required: 1.5 hours

Cost: Free

Certification: Certificate of Completion

This course has a rating of 4.0/5.0 from 749 reviews, and focuses on Google Analytics. Recent reviews have mentioned that this course may need to be updated, so information may not be as accurate as it once was. The course is taught through video lessons and articles containing useful information. The instructor is Eugen Oprea, who has a 4.1 average rating on Udemy. The key topics covered on the curriculum are: Track Conversion Rates; Analyse Visitors Behavior; Segment Social Media Traffic and Build Insightful Dashboards. This course is firmly aimed at beginners, and there is not much scope for further study.

UDEMY-ADWORDS 101: THE BEGINNER'S GUIDE TO ADWORDS 

Time Required: 1.5 hours

Cost: Free

Certification: Certificate of Completion

This is an AdWords course with a rating of 4.5/5.0 from 2,567 reviews. The course is taught purely through video lessons. The course includes how to set-up an AdWords account, so it is aimed at complete beginner's. The instructor is Jeffrey Lane, who is a "Google Certified Search Marketing Consultant" and has a rating of 4.5 on Udemy. Core learning objectives of the course are: Create an AdWords account; Understand how to measure performance; Optimize to improve performance and Understand how AdWords fits into the broader world of digital marketing. There is no scope for further study provided by this instructor.

CONCLUSION

Above, we have outlined 4 courses teaching beginners Google Analytics, and 2 teaching beginners Google AdWords. We have provided an overview of cost, time required and core modules taught for each course, as well as some background on the instructor.