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Areas of investments or trends regarding Emerson’s digitalization, consulting and partnerships, and process automation have been provided in this research brief. In addition, three customer success stories have been provided below.  Emerson's Digitalization 1. New Digital Transformation Business Emerson announced about a new organization it had established that focused on digital transformation technologies and programs on 23 September 2019 . The new digital transformation business combines critical resources for assisting manufacturers create and execute pragmatic digital transformation strategies that improve performance. 

  Nel Hydrogen, Ryse Hydrogen, Plug Power, Ballard Power Systems, Hexagon Composites, Faurecia, and Michelin are leading suppliers of hydrogen fuel cells in Europe. On the other hand, Hyundai Motor Company, Asda, Carrefour, BMW Group, and Wrightbus are customers of hydrogen fuel cells in Europe. Suppliers of Hydrogen Fuel Cells in Europe

Best practices for implementing automation capabilities within an organization or a company include making automation a strategic priority; deploying automation technologies systematically; decentralizing governance; ensuring the IT function’s involvement; and internalizing both costs and benefits. BEST PRACTICES FOR IMPLEMENTING AUTOMATION CAPABILITIES WITHIN AN ORGANIZATION OR A COMPANY OVERVIEW There is a general increase in the rate of automation in the US and around the world as companies embrace new technologies like artificial intelligence, software robotics, machine learning, and innovative technology platforms. Automation has enabled companies to redefine their business processes and is expected to provide a significant opportunity for improvements in performance and efficiency. According to a McKinsey Global Survey, about 57% of organizations worldwide are putting efforts to navigate the process of automation in their business entities. Further, about 38% of org...

INSIGHTS The existence of global warming can be proven through anthropomorphic greenhouse gas emissions, global temperature rise, warming oceans, glacial retreat, public beliefs, shrinking ice sheets, sea level rise, declining sea ice, ocean acidification, and other extreme events. The harmful effects of global warming are poor air quality, declining ecosystems, negative human health effects, negative agricultural effects, heavy rains, strong tropical storms, heat-related deaths and illnesses, wildfires, coastal flooding, sea surface temperature, and ocean heat. We have researched various credible and reliable scholar articles, governmental and organizational resources in the search for the existence and harmful effects of global warming. Factors like global temperature rise, anthropomorphic greenhouse gas emissions, and warming oceans are all compelling proof of its existence. As far as the harmful effects of global THE EXISTENCE OF GLOBAL WARMING warming there are coasting floo...

INSIGHTS Various industry experts believe that 2025 is the official tipping point for the explosive growth of demand for electric vehicles. The two factors most inhibiting the speed of the rise of electric vehicles is cost to manufacturers and the need for EV infrastructure, since electric vehicles are yet profitable. China currently has the largest demand for electric vehicles (EV), and is poised to be the primary consumer for the next several decades, far ahead of all other major EV markets including United States , Norway, Germany, Japan.    We have briefly outlined several articles detailing the global outlook for electric vehicles (EV). The global outlook for the EV market will be characterized by a decrease in manufacturing cost, an increase in demand-driving government policies , and establishment of cost-effective EV infrastructures in countries around the world — especially China . 1. Electric Vehicle Outlook 2018 from Bloomberg New Energy Finance In 2018, over 2 ...

INSIGHTS Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. Factors that affect the choice of some women in Europe to purchase a particular car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness, among others. Detailed research reveals that some factors which prompt women to buy a car across Europe include their age, the desire to be respected and to be in control, while factors that affect their choice of the purchased car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness. Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. A description of the methodology we used to arrive at these trend...

INSIGHTS Some car companies that have worked with influencers in campaigns are Volvo, Ford and Toyota. Volvo's 2017 campaign with music and fashion influencer Aimee Song provided the car manufacturer with over US$5 million worth of media coverage. Some examples of automotive companies that have worked with influencers in marketing campaigns with noteworthy results are Volvo , Ford and Toyota . Of these, Volvo has had the most success in its 2017 campaign with music and fashion influencer Aimee Song — Ms. Song's Instagram campaign provided the car maker with US$5 million worth of media coverage.    Please note that influencer campaigns on mid-range cars are relatively scarce — most influencers work with luxury cars : our research yielded ample examples of influencer campaigns for Mercedes-Benz, Cadillac, Subaru, Jaguar, Chevrolet and GMC, suggesting that these campaigns are common for high end cars. Some mid-range automotive companies, including Ford and Kia , ha...

INSIGHTS Mitsubishi Motor's advertising is targeted at the young, couples and young families from low to middle-income background. The '17 Outlander "Everything" campaign has been Mitsubishi Motor's most recent successful TV ad campaign, gathering more impressions than its competitors. In 2016, Mitsubishi ran a successful "Kids Talk Safety" social media campaign, in which kids described the complex features of 2017 Outlander, and won the 2017 Driving Engagement Award for this campaign. With a young target market , Mitsubishi Motor's advertising is designed to attract the "young at heart", including couples and young families. The 2001 "Wake Up and Drive" campaign was its first truly successful U.S. TV ad which established Mitsubihi's brand image with '17 Outlander "Everything" campaign being its most recent successful TV ad campaign that gathered more impressions than other ads by competitors. In 2016, Mitsubis...

INSIGHTS OpenALPR is a cloud-based vehicle recognition service that supports vehicles made in several countries, including Thailand, India, and Indonesia. OVERVIEW After thoroughly going through our sources and databases, we were unable to find information regarding car-recognition technology in Asian-Pacific countries similar to how B l i p p a r and O r p i x recognize vehicles from the U.S. market. As of this time, market research agencies have not captured this information in their reports. The reports they do release focus mainly on general aspects, such as a global focus of Vehicle License Plate Recognition systems (VLPR). While information regarding API technologies surely exists somewhere, it remains scarce in the public domain. Among the sources we found, almost all of them focused solely