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Showing posts with the label Women

COVID and Women in the Workforce

Women in the Workforce The number of women leaving the workforce in the US continues to increase as a result of the COVID-19 pandemic and economic recession. The state of women in the US workforce and how it has been impacted by the pandemic has been described in the following brief. Number of Women Leaving the Workforce According to Time, between February and May, 11.5 million women in the United States lost their jobs compared to 9 million men.                  The first female recession in the United States deepened in September 2020. The number of women who left the labor force was more compared to the total number of jobs the United States added in September. According to the Bureau of Labor Statistics, between the months of August and September, the job market added about 661,000 jobs.   During the same period, approximately 865,000 women left the workforce compared to 216,000 men . Retail and hospitality are sectors where women are the ...

Millennial Sports Fan Campaigns

Several case study examples of innovative marketing campaigns that targeted millennial sports enthusiasts are Rule Yourself and Sport the Unexpected, both of which innovated with their creative execution, and by leaning heavily into known millennial preferences for authenticity, inspirational themes and '90s nostalgia. RULE YOURSELF The Rule Yourself campaign was launched by sports company, Under Armour , in the " spring of 2016 ," and was then " pushed again " throughout social media channels before the 2016 Rio Olympic Games . The advertisement featured American swimmer, Michael Phelps , who commented that the videos " showed exactly how I prepare ." This extremely " authentic " portrayal, as well as how the campaign evoked a feeling of " inspiration ," were two key ways in which the advertisements were both innovative as well as appealing to the campaign's target audience of male millennials and sports enthusiasts ...

Japan: Cosmetic Procedures

ISAPS reports that there were 7 06,362 total injectables in Japan in 2017 including 449,284 hyaluronic acid and 253,848 botox procedures. Popular Procedures According to the International Society of Aesthetic Plastic Surgery (ISAPS), about 1.38 million non-surgical cosmetic procedures were performed in Japan in 2017, representing 11% of the global total. ISAPS reports that there were 7 06,362 total injectables in Japan in 2017 including 449,284 hyaluronic acid and 253,848 botox procedures. There were 227,089 facial rejuvenation procedures including 23,204 micro-ablative resurfacing and 1,119 micro-dermabrasion procedures in Japan in 2017. Additionally, hair removal, non-surgical fat removal, and photo rejuvenation were among Japan's most popular non-surgical cosmetic procedures with 344,582, 93,362, and 87,309 reported cases in 2017, respectively. Average Cost According to estimates by the Plaza Clinic, a U.S. Board-certified clinic in Japan, Botox costs fro...

Car Purchase Considerations - Women

INSIGHTS Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. Factors that affect the choice of some women in Europe to purchase a particular car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness, among others. Detailed research reveals that some factors which prompt women to buy a car across Europe include their age, the desire to be respected and to be in control, while factors that affect their choice of the purchased car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness. Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. A description of the methodology we used to arrive at these trend...

Proves or Disprove - Men are Better at Compartmentalizing Emotions Than Women

Studies and research show that men are better at compartmentalizing emotions than women. Neurobiologists have found more than 100 biological differences between the male and female brain. Men generally focus on one task and compartmentalize more brain activity such as emotions, while women have a higher tendency to connect and develop relationships with others by sharing their emotions. Both biology and cultural conditioning play a role in why men are more easily able to compartmentalize their emotions. RESEARCH INDICATES: MEN ARE BETTER AT COMPARTMENTALIZING EMOTIONS THAN WOMEN EMOTIONAL INTELLIGENCE The study " Role of EQ in Working Women ," found that men and women have different kinds of

Methods for Tracking Fertility Cycles: Counting Days & Sympto-Thermal Model

INSIGHTS The sympto-thermal method and the counting days methods are two types of fertility awareness based methods, a type of contraception that is not very popular. Doctors do not tend to recommend the sympto-thermal method due to a lack of knowledge in this technique and do not recommend the counting days method due to its high rate of failure. The sympto-thermal method can reach an accuracy rate of 99% if it is applied correctly by couples who are trained for this. FINDINGS The sympto-thermal method (STM) and the calendar based methods are two types of fertility awareness based methods (FABM). The first one consists in tracking the basal body temperature and checking the cervical mucus which signal the start and the end of the ovulation. The second method relies on counting the days of the periods to estimate the period of ovulation. Both these methods are very low cost but are not the most popular when it comes to family planning in developed countries as the pill is still ...

Methods for Tracking Fertility Cycles: Basal Body Temperature, Cervical Mucus, Luteinizing Hormone

INSIGHTS The cervical mucus (billings ovulation) method is another fertility awareness-based method that is cheap and highly reliable, but correct use requires some training. Monitoring basal body temperature can be a highly effective and inexpensive method of tracking fertility cycles, with success rates of as high as 99%, but only when it used correctly and consistently. The luteinizing hormone (estrogen) measurement method can help increase pregnancy rates with the use of a simple kit. FINDINGS The basal body temperature and cervical mucus (billings ovulation) methods can be reliable and inexpensive, but correctly using them is not always easy. The l u t e i n i z i n g hormone (estrogen) measurement method is costlier but can be effective, only requiring simple equipment. Yet, it shouldn't be used by women taking medicines containing testosterone, estrogen or progesterone. BASAL BODY TEMPERATURE METHOD How it works: This natural family planning method is one of th...