Women

COVID and Women in the Workforce

Women in the Workforce The number of women leaving the workforce in the US continues to increase as a result of the COVID-19 pandemic and economic re…

Millennial Sports Fan Campaigns

Several case study examples of innovative marketing campaigns that targeted millennial sports enthusiasts are Rule Yourself and Sport the Unexpected…

Japan: Cosmetic Procedures

ISAPS reports that there were 7 06,362 total injectables in Japan in 2017 including 449,284 hyaluronic acid and 253,848 botox procedures. Popu…

Car Purchase Considerations - Women

INSIGHTS Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers suc…

Proves or Disprove - Men are Better at Compartmentalizing Emotions Than Women

Studies and research show that men are better at compartmentalizing emotions than women. Neurobiologists have found more than 100 biological differe…

Methods for Tracking Fertility Cycles: Counting Days & Sympto-Thermal Model

INSIGHTS The sympto-thermal method and the counting days methods are two types of fertility awareness based methods, a type of contraception that i…

Methods for Tracking Fertility Cycles: Basal Body Temperature, Cervical Mucus, Luteinizing Hormone

INSIGHTS The cervical mucus (billings ovulation) method is another fertility awareness-based method that is cheap and highly reliable, but correc…