INSIGHTS
Scalability and performance, security, data collection transparency and creating a better customer experience through customer analytics are some key customer-facing benefits of a business implementing a CIAM solution.
Some CIAM solution customer-facing features which provide an excellent customer experience include: social login option, multi-channel experiences, preference management and personalized suggestions.
Scalability and performance, security, data collection transparency and creating a better customer experience through customer analytics are some key customer-facing benefits of a business implementing a CIAM solution.
Some CIAM solution customer-facing features which provide an excellent customer experience include: social login option, multi-channel experiences, preference management and personalized suggestions.
FINDINGS
Some key customer-facing benefits of a business implementing a CIAM solution include: scalability and performance, security, data collection transparency and creating a better customer experience through customer analytics. At the same time, some CIAM solution customer-facing features which provide an excellent customer experience are: a social login option, multi-channel experiences, preference management and personalized suggestions.
KEY CUSTOMER-FACING BENEFITS OF A BUSINESS IMPLEMENTING A CIAM SOLUTION
Some key customer-facing benefits of a business implementing a CIAM solution include: scalability and performance, security, data collection transparency and creating a better customer experience through customer analytics. At the same time, some CIAM solution customer-facing features which provide an excellent customer experience are: a social login option, multi-channel experiences, preference management and personalized suggestions.
KEY CUSTOMER-FACING BENEFITS OF A BUSINESS IMPLEMENTING A CIAM SOLUTION
1. SCALABILITY AND PERFORMANCE
Professionals working in the business of CIAM recognize scalability and performance as key elements of CIAM solutions.
Two elements affecting user satisfaction the most are speed and quality performance. User satisfaction increases when loading speed is higher. An additional 1-second waiting time will determine user satisfaction to drop a significant 16%.
An increasing number of Internet users are utilizing smartphones and mobile data plans to navigate the web. Faster and lighter sites send less data, therefore, can save the users some money. Smartphones have weaker processors, thus, unoptimized code might render these devices unresponsive, which leads to a bad user experience. A capacity to sustain large numbers of users at all times, while simultaneously minimizing latency, will improve the customer experience.
2. SECURITY
CIAM platforms offer reliable security solutions to ensure protection of users' identities.
Professionals working in the business of CIAM recognize scalability and performance as key elements of CIAM solutions.
Two elements affecting user satisfaction the most are speed and quality performance. User satisfaction increases when loading speed is higher. An additional 1-second waiting time will determine user satisfaction to drop a significant 16%.
An increasing number of Internet users are utilizing smartphones and mobile data plans to navigate the web. Faster and lighter sites send less data, therefore, can save the users some money. Smartphones have weaker processors, thus, unoptimized code might render these devices unresponsive, which leads to a bad user experience. A capacity to sustain large numbers of users at all times, while simultaneously minimizing latency, will improve the customer experience.
2. SECURITY
CIAM platforms offer reliable security solutions to ensure protection of users' identities.
CIAM solutions are designed to incorporate security features that make a helpful tool in identifying inauthentic accounts that might pose a threat to users' privacy. A study published in Computers in Human Behavior Journal determined that, when it comes to cyber-security, Internet users perceive identity theft to be the greatest security threat.
3. DATA COLLECTION TRANSPARENCY
CIAM solutions provide the tools necessary for companies to comply with data protection regulations across the globe and, consequently, help protect the users' data from fraudulent or non-consensual use.
4. CREATING A BETTER CUSTOMER EXPERIENCE THROUGH CUSTOMER ANALYTICS
CIAM solutions integrate with a large number of platforms and allow companies to associate data gathered from consumers' profiles with data collected from marketing analytics, for example; Incorporating data from different sources will enable the creation of new, refined consumer categories and provide users with a better, individualized experience.
CIAM SOLUTION CUSTOMER-FACING FEATURES WHICH PROVIDE AN EXCELLENT CUSTOMER EXPERIENCE
CIAM solutions provide the tools necessary for companies to comply with data protection regulations across the globe and, consequently, help protect the users' data from fraudulent or non-consensual use.
4. CREATING A BETTER CUSTOMER EXPERIENCE THROUGH CUSTOMER ANALYTICS
CIAM solutions integrate with a large number of platforms and allow companies to associate data gathered from consumers' profiles with data collected from marketing analytics, for example; Incorporating data from different sources will enable the creation of new, refined consumer categories and provide users with a better, individualized experience.
CIAM SOLUTION CUSTOMER-FACING FEATURES WHICH PROVIDE AN EXCELLENT CUSTOMER EXPERIENCE
1. SOCIAL LOGIN
The ability to use social media to logon, as well as the ability to have multi-channel experiences across all devices, seem to be highly appreciated amongst consumers. Users gain access to a platform or app by logging in with their social media account credentials. This option creates a better user experience by allowing for faster, more convenient navigation. Social media logins will transform the customer experience into a personalized journey.
2. MULTI-CHANNEL EXPERIENCES
Allowing the use of a single logon across all devices will improve the customer experience by letting the user avoid the time-consuming requirement of having to login on every different channel. Unifying data stored in different locations will spare the user the effort to update their profile multiple times, in different locations.
3. PREFERENCE MANAGEMENT
Another important customer-facing feature is the preference management. Namely, CIAM solutions allow customers to choose how and under what circumstances their personal data can be utilized.
4. PERSONALIZED SUGGESTIONS
Right now, customers can manage their data preferences through CIAM solution features and, furthermore, they can get great suggestions for potentially useful products and services, based on the gathered data. By performing complex associations of data collected from different media, CIAM solutions will aim at identifying the most suitable product or service for a certain consumer group.
The ability to use social media to logon, as well as the ability to have multi-channel experiences across all devices, seem to be highly appreciated amongst consumers. Users gain access to a platform or app by logging in with their social media account credentials. This option creates a better user experience by allowing for faster, more convenient navigation. Social media logins will transform the customer experience into a personalized journey.
2. MULTI-CHANNEL EXPERIENCES
Allowing the use of a single logon across all devices will improve the customer experience by letting the user avoid the time-consuming requirement of having to login on every different channel. Unifying data stored in different locations will spare the user the effort to update their profile multiple times, in different locations.
3. PREFERENCE MANAGEMENT
Another important customer-facing feature is the preference management. Namely, CIAM solutions allow customers to choose how and under what circumstances their personal data can be utilized.
4. PERSONALIZED SUGGESTIONS
Right now, customers can manage their data preferences through CIAM solution features and, furthermore, they can get great suggestions for potentially useful products and services, based on the gathered data. By performing complex associations of data collected from different media, CIAM solutions will aim at identifying the most suitable product or service for a certain consumer group.