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Lifestyle Programming Offer and Brand Positioning

Drama with a Pan-Arabic Appeal The United Arab Emirates, Egypt, and Saudi Arabia, which were the main consumers of Turkish drama, banned Turkish drama from broadcasting in their stations. The ban has left a gap in the drama segment since Turkey was the major producer of this type of content. Saudi Arabia has lacked good writers who can create content that has a pan-Arabic appeal, which explains why Turkish series became popular in the region. The audience could easily relate to the Turkish culture and there was no competition from the Middle East because a majority of the productions are too local. According to Gianluca C h a k r a , Managing Partner at Front Row Filmed Entertainment, the productions “ were far too local …either it was to Lebanese or too Egyptian. By comparison, Turkish series had a pan-Arab appeal.”

Multicultural Consumers and Water Consumption

  Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a more youthful brand image in 2018. According to Olivia Sanchez, VP of marketing for Evian in North America, while babies connect the idea of “drinking water with living young”, for Americans, youthfulness is now more about "a mindset and an attitude”. “We have evolved to lifestyle moments: Evian is served at high-end events, restaurants and hotels,” she said. “A bottle of water is an extension of who you are and what you talk about .” In July 2018, Evian launched the “I Wanna #Liveyoung” campaign in the US. The campaign was rolled out through “Out-of-home (OOH), social media, influencers, and sponsored events ,” with a focus on influencers. Evian spends 80% of its advertising budget on digital media, “especially on social media and search”, as it is the most cost-effective way to reach millennials, who are more likely to purchase wa...

6 delicious vegan energy snack recipes

The number of people signing up for Veganuary each year is rising, so we’ve no doubt that some of our readers may be experimenting with a plant-based diet at the moment. Despite the usual grumblings you inevitably encounter when uttering the ‘v’ word online, a vegan diet is proving to be hugely beneficial to some of the world’s most elite athletes. You just need to make sure you’re eating the right stuff, and enough of it. While there are plenty of vegan-friendly snacks readily available (hello Clif bars), you can save money and do away with non-recyclable packaging while you’re at it by making your own tasty energy snacks. These recipes are simple, delicious and packed full of natural goodness – perfect for keeping your energy levels up as you ride, whether you’re vegan or not. To get you started, we’ve partnered with Olive Magazine (also published by Immediate Media) to bring you the very best recipes for cyclists. Olive‘s recipes are easy to follow and take you through step-b...

Urban Dog Owners

Urban Dog Owners - Demographics There was not much information specific to urban dog owners, but there was still some useful and exciting data found. The typical urban dog owner ranges between 15 to 44 years old, makes an average of $70,000 annually, and they are usually located in urban states like New York or Illinois. More demographics related to urban dog owners can be found below. GENERAL DEMOGRAPHICS People who live in Washington, DC are noted to spend more on their dogs ($270/month) than dog owners in any other area in any other state. There are more dog owners than parents with children in San Francisco, CA . The age range for urban dog owners is from 15 to 44 years of age. The audience demographics for Unleash Magazine, an urban magazine for dog owners, are 64% of females and 36% for males. The median income for urban dog owners is around $70,000 . According to the American Veterinary Medical Association (AVMA), pet ownership is usually lower in urban states . ( ...

Loneliness in the Modern Era

In 2018, more than 1.6 billion people around the world had an active social media profile with an average of 2 hours and 22 minutes spent on it daily. Modern loneliness isn't just about being physically removed from other people, but of feeling emotionally disconnected from others. Increased social connections have been connected with the increase in social isolation and depression. An increased online presence is also associated with less freedom for an individual to be who they really are due to outside pressure. ONLINE CONNECTIONS LINKED WITH LONELINESS Social media platforms use the same techniques used in gambling, where it creates psychological dependencies and imbalances in brain chemicals that resemble depression and anxiety . When the internet is used to connect with people and maintain existing relationships, it can reduce loneliness. However, when it's used to replace offline interactions with others, it can increase feelings of loneliness. Lonely people are m...

Food Diversity and Emerging Crops

Three insights into how diversity plays a role in food preference include parental influence on the foods their children eat, socioeconomic factors in food choices, and the idea that diversity and food preferences affect each other in a circular manner. Top emerging crops not native to Canada that are being grown in Ontario include spelt, Chinese vegetables, sweet potatoes, and hemp. PARENTAL INFLUENCE According to a 2017 study on how children develop a taste for more diverse foods indicates that parents significantly influence a child's willingness to try different foods according to " what is on the plate and the context in which it is offered." Parents who don't try new foods will typically have children who won't try new foods. The converse is also true: "those who try new foods and have positive experiences are then more likely to try unfamiliar foods in the future." Food preferences begin prenatally in that "preferences for salt and t...

Global Warming Part 1

INSIGHTS The existence of global warming can be proven through anthropomorphic greenhouse gas emissions, global temperature rise, warming oceans, glacial retreat, public beliefs, shrinking ice sheets, sea level rise, declining sea ice, ocean acidification, and other extreme events. The harmful effects of global warming are poor air quality, declining ecosystems, negative human health effects, negative agricultural effects, heavy rains, strong tropical storms, heat-related deaths and illnesses, wildfires, coastal flooding, sea surface temperature, and ocean heat. We have researched various credible and reliable scholar articles, governmental and organizational resources in the search for the existence and harmful effects of global warming. Factors like global temperature rise, anthropomorphic greenhouse gas emissions, and warming oceans are all compelling proof of its existence. As far as the harmful effects of global THE EXISTENCE OF GLOBAL WARMING warming there are coasting floo...