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Drama with a Pan-Arabic Appeal The United Arab Emirates, Egypt, and Saudi Arabia, which were the main consumers of Turkish drama, banned Turkish drama from broadcasting in their stations. The ban has left a gap in the drama segment since Turkey was the major producer of this type of content. Saudi Arabia has lacked good writers who can create content that has a pan-Arabic appeal, which explains why Turkish series became popular in the region. The audience could easily relate to the Turkish culture and there was no competition from the Middle East because a majority of the productions are too local. According to Gianluca C h a k r a , Managing Partner at Front Row Filmed Entertainment, the productions “ were far too local …either it was to Lebanese or too Egyptian. By comparison, Turkish series had a pan-Arab appeal.”

  Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a more youthful brand image in 2018. According to Olivia Sanchez, VP of marketing for Evian in North America, while babies connect the idea of “drinking water with living young”, for Americans, youthfulness is now more about "a mindset and an attitude”. “We have evolved to lifestyle moments: Evian is served at high-end events, restaurants and hotels,” she said. “A bottle of water is an extension of who you are and what you talk about .” In July 2018, Evian launched the “I Wanna #Liveyoung” campaign in the US. The campaign was rolled out through “Out-of-home (OOH), social media, influencers, and sponsored events ,” with a focus on influencers. Evian spends 80% of its advertising budget on digital media, “especially on social media and search”, as it is the most cost-effective way to reach millennials, who are more likely to purchase wa...

Three insights into how diversity plays a role in food preference include parental influence on the foods their children eat, socioeconomic factors in food choices, and the idea that diversity and food preferences affect each other in a circular manner. Top emerging crops not native to Canada that are being grown in Ontario include spelt, Chinese vegetables, sweet potatoes, and hemp. PARENTAL INFLUENCE According to a 2017 study on how children develop a taste for more diverse foods indicates that parents significantly influence a child's willingness to try different foods according to " what is on the plate and the context in which it is offered." Parents who don't try new foods will typically have children who won't try new foods. The converse is also true: "those who try new foods and have positive experiences are then more likely to try unfamiliar foods in the future." Food preferences begin prenatally in that "preferences for salt and t...

Some tips for reducing food waste include making smart shopping decisions, meal planning, knowing how to read expiration dates, practicing proper food storage, learning food preservation, eating ugly produce, organizing food storage spaces, using leftovers wisely, watching serving sizes and reusing food scraps. A variety of articles about reducing food waste and reusing food scraps were reviewed to create the list of tips below. To ensure that the tips provided can be considered "effective" or "best," we included only those seen in two or more articles. MAKE SMART SHOPPING DECISIONS Make a list and buy only what you need and can use before the food expires.   Check your fridge and pantry when making your list so you don't buy things you already have. Make more frequent trips to the store, buying only what you need for the days in between.   Avoid buying in bulk as this has been shown to increase food waste. Avoid impulse buys , which often lead to ...

INSIGHTS In October 2018. GrubHub partnered with a company called No Kid Hungry in a campaign to end child hunger, and it was called 'Donate The Change'. In 2018, GrubHub continued its visual aids and print campaigns, with a new take on 'How New York Eats,' and launched a series of offline visual aids and print campaigns that could be seen on the subways, billboards and various offline places around New York City, called 'Special Instructions.' While campaigning with popular celebrities is commonplace, GrubHub has not explored that option in the past year. In the past 12 months, GrubHub was involved in a few campaigns that raised its profile, and those of whom it may still be campaigning with. Also, these campaigns have supported current events such as the Women's History Month , child hunger reduction across America, and partnerships with big businesses like the American Express . OVERVIEW OF GRUBHUB'S CAMPAIGN IN THE PAST 12 MONTHS Over ...

INSIGHTS According to the Forbes article, 3D food printers could improve food nutritional content. Tandfon Line article discusses how 3D food printing may provide food security in 2050. Design Indaba article discusses how 3D food printing will reduce food shortages by 2050. 3D printed foods will impact the food supply by 2050 in the following ways; reduce the wastage of food , improve the nutritional content of food, reduce food shortage and control food prices , among others as discussed in the findings below. 1. FLAT WORLD SOLUTIONS   The source talks about how 3D printing food will promote a healthy lifestyle, reduce the wastage of food , and increase options for individuals (gluten free, more fiber, reduced fats ) in regard to food. Also, food manufacturing and inventory will become cheaper due to 3D printed foods. 2. TECH REPUBLIC   The source talks about Foodini, a 3D food printer, and how it would reduce food wastage , help in food presentation, and provide consistency i...

INSIGHTS Propylene glycol, ethoxyquin, carrageenan, butylated hydroxyanisole (BHA), TBHQ, corn syrup, sodium metabisulfite, sodium hexametaphosphate, titanium dioxide, and lecithin, are common additives in pet food. Additives are added to pet food to provide nutritional benefits, safety and preserving the desirable characteristics of color, flavor, stability, texture, and resistance to spoilage resulting from bacterial or fungal contamination, or fats becoming rancid. Long-term usage of some additives in high or even small doses can lead to serious health complications in dogs, such as cancer, damage to the liver and kidney, intestinal ulceration or blockage, and diabetes, among others.  FINDINGS Additives in pet foods are minor ingredients that are added to provide nutritional benefits, safety and preserving the desirable characteristics of color, flavor, stability, texture, and resistance to spoilage resulting from bacterial or fungal contamination, or fats becoming rancid. Th...