Timeshare Market
Timeshare users tend to be highly educated individuals between ages 40 to 60. These individuals typically have an annual household income of at leas…
Research
COVID and Women in the Workforce
Women in the Workforce The number of women leaving the workforce in the US continues to increase as a result of the COVID-19 pandemic and economic re…
Small Business Owners and Credit
Most small business owners indicate that credit is somewhat easy or very easy to obtain. The Wells Fargo quarterly optimism index shows that small …
Global Collectibles Industry
The shifts towards collecting as a form of investing and purchasing collectibles through digital channels are two trends that are currently reshapi…
Railroads: Commercial Process and Shipper Pain Points
The seven Class I freight railways in Canada and the US, Union Pacific, Burlington Northern & Santa Fe Railway, Kansas City Southern, CSX Trans…
Talking About Money
Talking about money has always been a taboo subject in the United States because it represents status. The more money one makes, the more it influenc…
Global Energy Industry Trends
Adoption of renewable energy and digitization are some trends impacting the global energy sector. There is limited available information in the pub…
Canadian Versus US Shoppers
Canadian shoppers differ from American shoppers in several ways, including how and why they purchase products online. Affordable prices are more im…
Multicultural Consumers and Water Consumption
Evian Evian ended its iconic babies (featuring animated infants) campaign in the US and adopted an influencer-driven campaign strategy to build a …