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Global Energy Industry Trends

  Adoption of renewable energy and digitization are some trends impacting the global energy sector. There is limited available information in the public domain regarding how key players are facing these challenges, although some insights can be extracted from their marketing efforts and investor relations. Details about the current state of the global energy industry can be found in the attached slide presentation . Trends and Challenges The global energy industry is moving towards renewable sources of energy, particularly wind and solar. Over 75% of all new investments in new capacity were devoted to renewable energies in 2019, with China and the United States leading the pack. Digitization is another trend. Despite being commonplace in other industries, the energy sector tends to be a slower adopter of new technologies. Cloud computing, robotics, IoT, and big data are emerging trends that are likely to change in the next few years.   COVID-19 is one of the challenges the ...

Emerson - Findings.

Areas of investments or trends regarding Emerson’s digitalization, consulting and partnerships, and process automation have been provided in this research brief. In addition, three customer success stories have been provided below.  Emerson's Digitalization 1. New Digital Transformation Business Emerson announced about a new organization it had established that focused on digital transformation technologies and programs on 23 September 2019 . The new digital transformation business combines critical resources for assisting manufacturers create and execute pragmatic digital transformation strategies that improve performance. 

Hydrogen Fuel Cell Market in Europe

  Nel Hydrogen, Ryse Hydrogen, Plug Power, Ballard Power Systems, Hexagon Composites, Faurecia, and Michelin are leading suppliers of hydrogen fuel cells in Europe. On the other hand, Hyundai Motor Company, Asda, Carrefour, BMW Group, and Wrightbus are customers of hydrogen fuel cells in Europe. Suppliers of Hydrogen Fuel Cells in Europe

Best Practices For Implementing Robust Automation Capabilities

Best practices for implementing automation capabilities within an organization or a company include making automation a strategic priority; deploying automation technologies systematically; decentralizing governance; ensuring the IT function’s involvement; and internalizing both costs and benefits. BEST PRACTICES FOR IMPLEMENTING AUTOMATION CAPABILITIES WITHIN AN ORGANIZATION OR A COMPANY OVERVIEW There is a general increase in the rate of automation in the US and around the world as companies embrace new technologies like artificial intelligence, software robotics, machine learning, and innovative technology platforms. Automation has enabled companies to redefine their business processes and is expected to provide a significant opportunity for improvements in performance and efficiency. According to a McKinsey Global Survey, about 57% of organizations worldwide are putting efforts to navigate the process of automation in their business entities. Further, about 38% of org...

Global Wholesale Industry Overview

INSIGHTS The total market size (revenue) of the wholesale footwear market in 2018 is $38 billion, with expected revenue growth of 2% in 2019. The key players in the athletic apparel market are Nike, Adidas and Under Armour. INDUSTRY OVERVIEW We have prepared an analysis of the wholesale footwear and wholesale apparel industry, including current market size, projected growth, and factors that make the wholesale market unique compared to other retail channels. The total global apparel market is valued at $3 trillion, or 2% of the global GDP.  Based on 2017 revenue results, the athletic apparel segment of that market (including footwear) was $168 billion.  From 2015 to 2020, Morgan Stanley estimates that $83 billion in revenue would be added to that THE ATHLETIC APPAREL WHOLESALE INDUSTRY TRENDS AFFECTING THE GLOBAL WHOLESALE MARKET market , resulting in a potential growth rate of 30%.  According to Euromonitor, the fastest growing segments in the market in 2016...

Global Warming Part 2

INSIGHTS The ways global warming can be combated include promoting terrestrial carbon dioxide removal, photocatalysis of non-CO2 greenhouse gases, using renewable energy sources, adopting cleaner composting practices, and stopping NOx elimination. The burning of fossil fuel is one of the biggest causes of global warming, and it can be combated by the use of renewable energy sources that don't release greenhouse gases into the atmosphere. Extensive terrestrial carbon dioxide removal from the atmosphere through managed biomass growth and subsequent carbon sequestration and storage is another way of combating global warming. The five ways of combating global warming include using renewable energy sources, adopting cleaner composting methods, extensive terrestrial carbon dioxide removal, stopping NOx elimination, and photocatalysis of non-CO2 greenhouse gases. Below, you will find more details. 1) USING RENEWABLE ENERGY 2) CLEANER COMPOSTING One of the biggest contributors to...

Global Warming Part 1

INSIGHTS The existence of global warming can be proven through anthropomorphic greenhouse gas emissions, global temperature rise, warming oceans, glacial retreat, public beliefs, shrinking ice sheets, sea level rise, declining sea ice, ocean acidification, and other extreme events. The harmful effects of global warming are poor air quality, declining ecosystems, negative human health effects, negative agricultural effects, heavy rains, strong tropical storms, heat-related deaths and illnesses, wildfires, coastal flooding, sea surface temperature, and ocean heat. We have researched various credible and reliable scholar articles, governmental and organizational resources in the search for the existence and harmful effects of global warming. Factors like global temperature rise, anthropomorphic greenhouse gas emissions, and warming oceans are all compelling proof of its existence. As far as the harmful effects of global THE EXISTENCE OF GLOBAL WARMING warming there are coasting floo...

Radio Ads with In-Car Visuals - Radio Tracking

The studies related to tracking of listening habits of people using radio, the effect of using radio ads with visual display, and the results of ad campaigns by brands that used radio ads with the visual display are provided below. RADIO LISTENING HABITS TRACKED BY GENERAL MOTORS: GM implemented a radio tracking program in late 2017 where they monitored and recorded the in-car listening habits of 90,000 drivers. Ultimately, this type of data will allow advertisers to provide very targeted ads. 4G LTE Wi-Fi in GM vehicles, the technology that provides the driver with information on speed, gas consumption, and tire pressure, was used to track the radio listening habits of people. The information collected was — what specific radio stations people listen to, and at what times, accurate locations, driving routes, etc. The information about what is being listened to and what is being advertised in quite vague, and hence a proper correlation is hard to find. As per the source dated Oct...

Outlook for Electric Vehicles

INSIGHTS Various industry experts believe that 2025 is the official tipping point for the explosive growth of demand for electric vehicles. The two factors most inhibiting the speed of the rise of electric vehicles is cost to manufacturers and the need for EV infrastructure, since electric vehicles are yet profitable. China currently has the largest demand for electric vehicles (EV), and is poised to be the primary consumer for the next several decades, far ahead of all other major EV markets including United States , Norway, Germany, Japan.    We have briefly outlined several articles detailing the global outlook for electric vehicles (EV). The global outlook for the EV market will be characterized by a decrease in manufacturing cost, an increase in demand-driving government policies , and establishment of cost-effective EV infrastructures in countries around the world — especially China . 1. Electric Vehicle Outlook 2018 from Bloomberg New Energy Finance In 2018, over 2 ...

Car Purchase Considerations - Women

INSIGHTS Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. Factors that affect the choice of some women in Europe to purchase a particular car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness, among others. Detailed research reveals that some factors which prompt women to buy a car across Europe include their age, the desire to be respected and to be in control, while factors that affect their choice of the purchased car include the costs of maintenance, low purchase prices, fuel consumption, and attractiveness. Women tend to prefer cars that are affordable and have good fuel economy and these tend to be mostly manufactured by Korean automakers such as Kia and Hyundai, and the Japanese automakers Nissan and Mitsubishi. A description of the methodology we used to arrive at these trend...

Automotive Influencer Marketing

INSIGHTS Some car companies that have worked with influencers in campaigns are Volvo, Ford and Toyota. Volvo's 2017 campaign with music and fashion influencer Aimee Song provided the car manufacturer with over US$5 million worth of media coverage. Some examples of automotive companies that have worked with influencers in marketing campaigns with noteworthy results are Volvo , Ford and Toyota . Of these, Volvo has had the most success in its 2017 campaign with music and fashion influencer Aimee Song — Ms. Song's Instagram campaign provided the car maker with US$5 million worth of media coverage.    Please note that influencer campaigns on mid-range cars are relatively scarce — most influencers work with luxury cars : our research yielded ample examples of influencer campaigns for Mercedes-Benz, Cadillac, Subaru, Jaguar, Chevrolet and GMC, suggesting that these campaigns are common for high end cars. Some mid-range automotive companies, including Ford and Kia , ha...