INSIGHTS
- Grassland Dairy, Dannon, and Clover Sonoma have launched non-GMO dairy products such as butter, yogurts, and milk within the last year.
- Crunchmaster, Grounded Snack, Fruit Bliss, and EPIC Provisions have launched non-GMO snacks such as crackers, tart cherries, and protein bars within the last year.
OVERVIEW
Food or beverage companies that have launched non-GMO products within the last year included Grassland Dairy, Dannon, Clover Sonoma, Crunchmaster, Grounded Snack, Fruit Bliss, and EPIC Provisions. Non-GMO products launched by these brands included butter, yogurts, milk, crackers, tart cherries, and protein bars. Below, we will provide the launched date and examples of marketing materials (if available) for the non-GMO products launched over the past one year by the brands mentioned above.
GRASSLAND DAIRY
Wisconsin-based Grassland Dairy launched its non-GMO butter in August 2017. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The products are listed on Grassland Dairy’s website but not on its social media accounts. Grassland Dairy has also set up a booth at the Natural Products Expo East held in September 2017. It is assumed that the butter was promoted during the event as the company’s Natural Products Expo East profile page contained the product launch press release
DANNON
New York-based DanoneWave launched the Dannon brand non-GMO whole milk yogurts in September 2017. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The products are listed on Dannon’s website. The company has also uploaded videos on its Facebook account in June and July 2018 to promote the yogurts.
CLOVER SONOMA
California-based Clover Sonoma launched its non-GMO lactose-free milk in February 2018. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The products are listed on Clover Sonoma’s website. The company has also uploaded a video onto its Facebook account and marketing materials on Instagram to promote the lactose-free milk.
CRUNCHMASTER
Illinois-based TH Foods launched the Crunchmaster brand non-GMO protein brownie thins in March 2018 and officially announced its launch along with other new products and flavors in June 2018. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The product is not listed on Crunchmaster’s website or social media accounts. The website may be under construction as “New Flavors Coming Soon!” could be seen at the top of the products page. It is assumed that the product is still in the market as a consumer has recently uploaded an image of the Protein Brownie Thins on her Instagram account and has received a reply from Crunchmaster’s official Instagram account. Other images of the product could only be found on review websites.
GROUNDED SNACK
California-based Lundberg Family Farms launched the Grounded Snack brand non-GMO organic baked grain bites in May 2018. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The products are listed on the Lundberg Family Farms’ website. A poster to promote the product launch could be seen in an article that contained an interview with Janet Souza, Marketing Manager at Lundberg Family Farms. The company has also uploaded a video onto its Facebook account and marketing materials on Instagram to promote the organic baked grain bites.
FRUIT BLISS
New York-based Fruit Bliss launched its non-GMO soft and juicy rehydrated tart cherries in May 2018. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The product is listed on Fruit Bliss’s website. The company has also uploaded marketing materials on its social media accounts to promote the product launch and tie in with Independence Day.
EPIC PROVISIONS
Texas-based EPIC Provisions launched its non-GMO EPIC Performance protein bars in July 2018. A press search has revealed that the company did not engage in any large-scale marketing campaigns or used a celebrity in their release campaign. The product is listed on the EPIC Provisions’ website. The company has also uploaded marketing materials on its Facebook and Instagram accounts to promote the protein bars.
CONCLUSION
In conclusion, Grassland Dairy, Dannon, Clover Sonoma, Crunchmaster, Grounded Snack, Fruit Bliss, and EPIC Provisions have launched non-GMO products within the last year. The types of products launched included dairy products and snacks.