In the past 12 months, GrubHub was involved in a few campaigns that raised its profile, and those of whom it may still be campaigning with. Also, these campaigns have supported current events such as the Women's History Month, child hunger reduction across America, and partnerships with big businesses like the American Express.

OVERVIEW OF GRUBHUB'S CAMPAIGN IN THE PAST 12 MONTHS
Over the last 12 months, GrubHub has been very creative in its campaigns, of which partnerships with other businesses, including small restaurants, to increase the restaurant's appeal as well as GrubHub's, and big ones like the American Express were involved. They have also been openly supportive of Women's History Month which took place in March 2018. Overall, GrubHub has been very active in creating an appeal, carrying out its Corporate Social Responsibility (CSR), and growing its own platform.

Regarding their offline campaigns, GrubHub has been just as creative. However, offline, their activity has majorly been centered around creating visual aids and campaigns that appeal to their primary target market, i.e, the people of New York City. GrubHub and their application's approach to an offline creative campaign have been to reflect back to New York residents that they are in touch with their lifestyle like in the 2016 campaign; 'How New York Eats,' and in 2018 with 'Special Education.' Both campaigns focus on visual offline aids on subways and around the city, encouraging customers to engage with the app, as it fits in with the lifestyle of a New York resident. While campaigning with popular celebrities is commonplace, GrubHub has not explored that option in the past year.

GRUBHUB'S CREATIVE CAMPAIGNS
Between February 20-27, 2019, GrubHub will pick one winner and offer them the chance to have $100.00 credited to their account, each week, for the next 20 years. Also, 20 winners will receive the same offer, but for one year only.

This creative campaign is part of their celebration for reaching a 20-year milestone as a business and is open to residents of New York who are over 18 and have a Seamless account. It is regarded as a creative campaign because it encourages app users to participate and spend money while using GrubHub's service. It is a clever way to increase their presence as a business and gain customer loyalty.

In October 2018. GrubHub partnered with a company called No Kid Hungry in a campaign to end child hunger, and it was called 'Donate The Change'. The campaign allowed diners and those who used the Seamless app to order food, donate their small change and round up the order to the nearest dollar. The aim was to support those in need after they had placed an order. This is also regarded as a creative campaign because it shows that the company is playing its part in Corporate Social Responsibility (CSR). Since GrubHub's business is in the food industry, they recognized that there are others in need of food and acted responsibly by helping to support those in need, and at the same time, encouraging others to do so. This campaign also increased GrubHub's awareness of its reputation, with an aim to brand it as a business that cares, and maybe even attract new customers.

In July 2018, GrubHub announced that it would be offering its own delivery service for restaurants that did not offer the service or have their own means of food delivery at the time. This campaign is regarded as creative because it clearly shows what the business is doing to widen a small, established restaurant's appeal so that it is able to reach customers which it may not have had the chance to. It also shows GrubHub is working to widen its own customer appeal by partnering with other restaurants and encouraging them to join the GrubHub platform. Clearly, if more restaurants join the app, GrubHub would gain exposure, customer awareness, and customer loyalty building opportunities. The existing restaurant's customers would hopefully start to use the app as well for delivery that was not available before, and become loyal.

In February 2018, GrubHub announced it was launching a campaign to support women-led restaurants, stating that it would donate between $1.00 and $1 million for every person who agreed to dine in or order from a female-led restaurant. The diners had to order using a system called ResturanHER.com. This campaign was in support of the Women's History Month in March 2018. The first $100,000 was donated to Women Chefs and Restaurants (WCR) with an aim to empower female leadership.

This is a creative campaign as it clearly drew upon an event that would happen shortly, and GrubHub put itself forward to be at the center of it. The business has clearly cashed in on the chance to launch a creative campaign that would not only benefit females in the industry but GrubHub as well. The company's profile would be raised among female business owners in the industry, they would recognize the efforts GrubHub made to support them, and it could lead to female business owners joining the platform in the long run, generating more revenue for GrubHub. It also benefits the females who took part and is a great way to empower 'the boss lady', and her business ventures.

GrubHub announced in February 2018, that it would partner with the American Express, to allow customers that had points to order directly from the GrubHub platform, and pay with their American Express points. This is a creative campaign as it clearly shows partnership with a big company, expanding Grubhub's potential reach to new customers and increasing loyalty from the existing ones who have an American Express card. It also allows opportunities for the American Express to cash in, as customers would be spending their points. The restaurants on the platform will also benefit as there would be a potential customer base increase.

OFFLINE CREATIVE CAMPAIGNS/VISUAL AIDS/PRINT CAMPAIGNS
 AdWeek reported that GrubHub has really tapped into the lifestyle and struggles of New York residents with their offline campaigns and adverts. Around the city, it has been reported that a couple of witty poster adverts have been used by GrubHub as a continuation of an advertising campaign they did offline, called How New York Eats.

In 2018, GrubHub continued its visual aids and print campaigns, with a new take on How New York Eats. They launched a series of offline visual aids and print campaigns that could be seen on the subways, billboards and various offline places around the city, called Special Instructions. GrubHub made use of the Seamless app to capture an audience, by trying to appeal to New York residents. This is a clever and creative way to campaign as it shows that the business is in touch with their primary target market, It can also help with customer relationship building as they form a bond with the customer, creating customer loyalty.

ONLINE CREATIVE CAMPAIGNS
The 'I Want It All' move is the latest GrubHub visual online campaign for 2019, and it is creative as they have so-called it to draw customers' attention to them. The use of that title is also strategic as it applies to the lyrics a popular song that encourages and shows that they can deliver what the customer wants, instantly.