Streaming Service Production Decisions : Netflix

3 min read
Based on Netflix’s new production choices, the company has been focusing on local content production especially in Europe and Asia. With an aim to become the most prolific movie studio in Hollywood, Netflix aims to produce 90 movies per year. Below is an overview of the findings.

NEW PRODUCTION CHOICES BY NETFLIX (PAST 3-6 MONTHS)

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1. NETFLIX TO SPEND $15 BILLION ON CONTENT IN 2019 s
One of the primary reasons Netflix is investing $15 billion, is that the company will face major competition in the streaming segment from the media giants WarnerMedia, Disney, and NBC Universal starting later in 2019.
Some original productions launching on Netflix in 2019 include "The Umbrella Academy"; "The Irishman", a crime drama directed by Martin Scorsese; "Triple Frontier", a thriller directed by J.C. Chandor, starring Ben Affleck and Oscar Isaac; "6 Underground", an action movie directed by Michael Bay; and "The Politician", a comedy series directed by Ryan Murphy and starring Ben Platt.
According to some analysts, Netflix could lose access to content from Disney, Warner Media, and others and must, therefore, come up with ways to replace it.

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2. NETFLIX’S INCREASING PRODUCTION IN EUROPE
In 2019, Netflix will increase the number of series, documentaries, and movies it produces across Europe as it intensifies its competition with broadcasters in Europe.
In 2019, Netflix aims to make 221 projects which include 153 original productions.
In 2019, Netflix sharply increased its investment in content and is expected to spend approximately $1 billion on original productions across Europe.
One of Netflix’s new European projects includes the musical drama series "The Eddy", directed by Damien Chazelle, also known for La La Land. The series will be filmed in Paris in French, English, and Arabic.
According to Netflix, there is a growing demand for local series and regional programming in its biggest European markets.
Netflix announced two new production projects in Spain namely, The Favorites of Midas and El Inocente.

3. NETFLIX INVESTING IN AFRICAN CONTENT:
Netflix has affirmed that it plans to add original African series to its ever-growing roster.
The company is looking at opportunities in Africa and aims to commission series from the continent in 2019.
This is part of Netflix’s plan to have a diverse content library that reflects the diversity of its global audience.
Netflix’s original productions will be competing with MultiChoice, the South African cable TV provider.
Netflix is also paying closely observing Nigeria’s Nollywood, the second-biggest movie industry globally in terms of volume.

4. NETFLIX’S FOCUS ON LOCAL CONTENT PRODUCTION
According to a report from Ampere Analysis, Netflix is significantly increasing global productions, especially in Europe and Asia.
Netflix sustains subscriber growth by investing in localized foreign language content. This investment also helps the company compete with domestic competition by engaging users with high-quality international content.
In 2019, 36% of Netflix’s upcoming original productions will be non-English and 46% will come from outside the U.S. and Canada.
Netflix is very focused on specific markets and 32% of international productions come from the UK and India, its top two international producers.
According to Ampere Analysis, locally produced content in the local language is crucial to Netflix’s current and future success.    Image result for Netflix

5. NETFLIX’S PLANS TO BECOME THE MOST PROLIFIC MOVIE STUDIO IN HOLLYWOOD
Netflix plans to produce 90 movies in 2019 through its various divisions such as Originals, Indie group, documentaries, and animation.
With regard to movies, Netflix is working with famed directors such as Martin Scorsese, Guillermo del Toro, Steven Soderbergh, and Michael Bay.
In addition, the company is working with stars such as Ben Affleck, Meryl Streep, Eddie Murphy, Dwayne “The Rock” Johnson, and Sandra Bullock.
Originals earn Netflix more money and the company hopes that the original content produced will sustain its subscription growth globally.
With these production plans, Netflix aims to become the most productive movie studio in Hollywood and a perpetual Oscar contender.

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