Impact of Gaming Content

INSIGHTS
Rivella has 1,247 subscribers on its YouTube channel and has posted 57 videos between 2018 and 2019.
An ad about one of Rivella's mango flavoured drink had the most engagement of any other posts made on the platform.
From the analysis of Rivella's Twitter account from January 2018 to February 2019, they have an engagement rate of 10.5%

  

Rivella has a high engagement rate on its YouTube channel and has posted a total of 57 videos between 2018-2019. The brand is not so active on its Twitter account and has made just 43 posts between 2018-2019.

TWITTER
To calculate the engagement rate of Rivella's Twitter account, we used the formula. Engagement rate = (total engagements [likes + comments + retweets] / number of followers) * 100

Total number of posts = 43 
Number of followers = 2,349 
Total number of likes, comments and retweets between January 2018 and February 2019 = 246
Total number of posts within the same period = 43

ENGAGEMENT RATE
Engagement rate = (246 / 2,349) * 100 = 10.5%
From the analysis of Rivella's twitter account from January 2018 to February 2019, they have an engagement rate of 10.5%

POSTING FREQUENCY
To determine the posting frequency, we used the formula; posting frequency = total engagements/number of posts
246 / 43 = 5.7 ~ 6
Rivella has a posting frequency of 6 posts on average on its Twitter account

The most engaging content on the platform was a retweet concerning the announcement of Rivella as the fifth most trusted brand of Switzerland according to a survey by Havas Media. The content had a total of 30 retweets and likes, which far surpasses any of Rivella's twitter contents.

The company mostly shares content related to the beverage industry. They tweet and retweet designs of their new bottles and beverages and they are strictly focused on their own content.

FOLLOWING FOLLOWER RATIO
Number of followers = 2,349
Following = 423
2,349 / 423 = 5.6
Rivella has a following/follower ratio of 5.6

YOUTUBE
Number of followers = 1,247 
Total number of videos between 2018-2019 = 57 
Engagements [likes + dislikes + comments + shares + views] = 552,607

ENGAGEMENT RATE
Using the formula engagement rate = (total engagement / number of followers
552,607 / 1,247) * 100 = 44,315%
Rivella has a very high engagement rate on its YouTube platform, which is 44,315%

The company posted 48 videos on its YouTube channel in 2018 and nine videos have so far been posted in 2019.

An ad about one of Rivella's mango flavoured drink had the most engagement of any other posts made on the platform. The ads had a total of 211,970 views, 5 likes and 2 dislikes.

Rivella's video content is focused on its brands and consists of ads promoting their brands and the company as a whole. During the Pyeongchang Olympics, the company shared a lot of content promoting the event and interviewing Swiss athletes.