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INSIGHTS
Wix has a history of entering into the Super Bowl ad campaign game at the last minute, as was seen in 2018, and although they have not announced an ad for the 2019 Super Bowl, it does not necessarily mean it will not campaign.
Wix has continuously found success in their Super Bowl ads, and in 2015 raised their revenue from $198 to up to $204 million.
Wix has been a frequent employer of Super Bowl ads, therefore, if they do not release an ad it has more to do with the marketing campaign strategy employed that year than because of past failures in the Super Bowl ad arena.

WIX'S SUPER BOWL AD HISTORY
A trip down the memory lane of Wix.com's ad campaigns shows that they may well be in the habit of
entering into the Super Bowl ad campaign arena at the last moment. In 2018, they made a surprising entrance by delivering a 30-second commercial that was tailored to run through the third quarter of the Super Bowl. However, Wix had previously stated that they would be sitting out of the Super Bowl for that year. This implies that while they have not expressed intentions to release an ad for the 2019 Super Bowl, it does not necessarily imply that they won't. The 2018 Super Bowl ad campaign was Wix's fourth, consecutive entry, and a fifth might still be in the cards. Airbnb, Groupon, and Squarespace are web-service companies that are likely to sit out of this year's SuperBowl game; however, the status of Wix still remains undecided. Their four-year stretch and positive ROI are strong indications of a repeat campaign.

ROI FOR SUPER BOWL ADS
Further investigation of Wix's revenue, shows an increase from $198 million to $204 million, rather than the $200 million that was previously mentioned in the earlier research. The revenue increase generated from this ad campaign was labeled as pretty good by Wix in terms of ROI, and it also gave them a significant brand lift that ensured higher chances of brand recognition from an advertisement that is created by them. Although the benefits of brand lift can hardly be measured in monetary terms, however, it is a positive return that will aid talent brand-building as Superbowl serves as an excellent stage to shift the way people view a certain brand.

In 2017, during the Super Bowl LI, Wix's commercials, featuring Jason Statham and Gal Gadot, became the most mentioned Super Bowl campaign of that year, and it had the highest social media engagement as well. Wix's Super Bowl ad campaigns have shown how the digital economy makes the numbers add up for B2B and provides a clear sense of how it will secure ROI.

CONCLUSION
In conclusion, Wix's increase in revenue size for 2015 was $204 million rather than $200 million from $198 million. Besides that, the 8.7 percent increase in brand lift is geared towards aiding talent brand-building. Wix has not stated expressly, whether it will be participating in 2019 Super Bowl ad campaigns. However, this does not necessarily imply that they will sit out. Rather, the strong-running successes of their previous four consecutive Super Bowl ad campaigns indicate that they are likely to campaign again in 2019.

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