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Social Media Review - Hubspot
Hubspot's most active social media handles with more than five posts per week are HubSpot Life, HubSpot Product Team, HubSpot Espanol, and HubSpot Academy. Their social media handles with less than five posts in a week are HubSpot Support and HubSpot for Startups.

HUBSPOT LIFE
The HubSpot Life social media handles are: Twitter:@HubSpotLife; Facebook: HubSpot Life; YouTube: HubSpot Life 

Main focus:
The focus of this social media handle is to showcase the culture of employees at HubSpot. HubSpot Life provides insight into the employee culture which, differs from the main HubSpot account that provides an outlook of the company and its products.

General posts format:
Over the last seven days, HubSpot Life posted sixteen posts with links (69.5%), one video post (0.5%), and six photo posts (30%).

Engagement with other accounts:

• Over the past week, HubSpot Life has not engaged other social media handles beyond its tweets and retweets.
• Over the last seven days, HubSpot Life posted seventeen retweets.
• Three retweets were from other HubSpot social media handles: one retweet from HubSpot main Twitter handle and two retweets from HubSpot Product Team Twitter handle.
• Eleven retweets were from company leaders including David Nelson (Product leader), Melisa Obleada (Diversity and Inclusion leader), Katie Burke (Chief People Officer), Henry Wu (Product Design), Nataly Kelly (VP of International Operations). Sophie Hamersley (Culture PR and Communications Manager), Juliana Nicholson (Marketing), Hannah Fleishman (Employer Branding). Meghan Keaney Anderson (VP of Marketing), and Ashley Jeffress (product manager).
• Other insightful retweets included one retweet was from a former employee (Patrick Shea), one customer retweet (Dipshikha), one retweet from a public figure (Lisa Ardill).

HUBSPOT PRODUCT TEAM
The social media handles for HubSpot Product Team are @HubSpotDev on Twitter and HubSpot Product Team on Facebook.

Main focus:
The focus of this social media handle is to post insights on HubSpot products from its engineers, designers, and product leaders. The social media handle provides products insights unlike the main social media handle provides general company information.

General posts format:
Over the past week, HubSpot Product Team had five posts.
Four of the five posts had links whereas one post had a video.

Engagement with other accounts:
Over the past week, HubSpot Product Team had two engagements with other social media accounts. Both engagements were retweets from HubSpot Life twitter handle.

HUBSPOT ESPANOL
The social media handles for HubSpot Espanol are Twitter: @HubSpotEspanol; Facebook: HubSpot Espanol; YouTube: HubSpot Espanol.

Main focus:
The focus of this social media handle is to provide company news and insights into the Spanish language. In contrast, the main HubSpot Twitter handle provides company news and insights in English.

General posts format:
Over the past week, this social media handle has posted fifteen links (71.%), four photo posts (19%), one video posts (5%), and one plain text post (5%).

Engagement with other accounts:
Over the past week, HubSpot Espanol has only engaged with other social media accounts through retweeting. Over the past week, it has retweeted the post of Claudia Morales, an influential marketing leader.

HUBSPOT FOR STARTUPS
The social media handle for HubSpot for Startups is @HubSpotStartups on Twitter.

Main focus:
The social media handle posts information on how HubSpot benefits startups. The social media have a specific focus on startups whereas the main social media handle focus is on providing general company information and insights.

General posts format:
Over the last one month, HubSpot for Startups has had two posts; one being a photo post (50%) whereas the other is a plain text post (50%).

Engagement with other accounts:
Hubspot for Startups had two posts in the past month. One was a retweet from an IT leader, Torey Marie. The second post out was a shout out to winners of a Hubspot pitch night.

                   
                             

HUBSPOT SUPPORT
HubSpot support social media handle is on Twitter: @HubSpotSupport.

Main focus:
The focus of this social media handle is to assist customers on product use challenges. It differs from the main HubSpot social media handle that delivers general information on the company.

General posts format:
Over the past month, HubSpot support has posted two plain text posts.

Engagement with other accounts:
HubSpot Support engages its customers who are experiencing product use difficulties on this social media hand;e.

HUBSPOT ACADEMY
The HubSpot academy social media handles are Twitter: @HubSpotAcademy, Facebook: HubSpot Academy; YouTube: HubSpot Academy.

Main focus:
The focus of this social media handle is to educate on the benefits and usage of its products. It also provides educational insights regarding information technology and organization operations. Unlike the educational nature of this social media handle, the main company social media handle provides general information on the company.

General posts format:
Over the last week, all Hubspot Academy's twenty-two posts were links (100%).

Engagement with other accounts:
HubSpot Academy has only engaged other social media accounts twice with a retweet from a customer appreciation of the service and a retweet from a training partner.