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Social Media Analysis: Cisco

Social Media Analysis: Cisco
Cisco is active on Twitter, Instagram, Facebook, YouTube, and LinkedIn with Twitter and Linked having multiple accounts owned by Cisco. Photos are the most used format of all the platforms, except YouTube. On the platforms, there are limited interactions between individuals and the 
company.
PLATFORMS
Cisco is active in the following social media platforms:


TWITTER                                                                                  
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On Twitter, the company has 678,896 followers and following 3,137 companies and individuals, with an average of 5 posts per day.

FACEBOOK
On Facebook, Cisco has 1,663,221 followers and 1,663,054 people like its Facebook page.

INSTAGRAM
On Instagram, Cisco has 343,076 followers and following 72 companies and individuals, with an average of one post per day.

LINKEDIN
On LinkedIn, Cisco has 2,636,200 followers.

YOUTUBE
On YouTube, the company has 227,000 subscribers. 

STRUCTURE
On Facebook and Instagram, there is only one official account on each platform, while on Twitter and LinkedIn, there are multiple accounts as below:

TWITTER
 Cisco Collaboration: This account acts as Cisco's official feeds for #Collaboration events, news, and updates.
 Cisco Partners: This account acts as Cisco's official feeds for #Cisco news, info, and insights for Cisco partners.
 Cisco IoT: This is the official account for Cisco's Internet of Things.
 Cisco Community: This the official Cisco Twitter support page.

LINKEDIN
 Cisco Security: On this page, Cisco posts items related to their Cisco security solutions.
 Cisco Data Center: On this page, Cisco posts items related to its data center solutions.
 Cisco Community: This is the LinkedIn page for the Cisco community.
Cisco Enterprise Networks: On this page, Cisco posts items related to their enterprise networks solutions.
 Cisco Internet of Things: This the official LinkedIn page for Cisco's Internet of Things.

FORMAT
On Facebook, Twitter,  LinkedIn, and Instagram, Cisco uses mostly photos on its posts, with occasional videos.
Cisco's content on Facebook, LinkedIn, Twitter, and YouTube, in most cases, normally contain links either to other websites or posts on the respective platforms.
On Instagram, most of the company's content is for on-channel use only.
On Instagram, Cisco uses the IGTV feature. 

ENGAGEMENTS
On Twitter, Cisco uses Cisco Community pages to frequently interact with individuals who in most cases, seek support from the company.
On Instagram, YouTube, and Facebook, the company does not interact with individuals or other companies on their official channels.
There are occasional responses to posts by Cisco to individuals on their official LinkedIn page.

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