INSIGHTS
Stitch Fix offers more than 40 productsto kids of both the male and female gender.
Stitch Fix offers four subscriptionplans i.e. running fresh, monthly pick-me-up, occasional update, and quarterly top-off that customers can choose from.
Stitch Fix employs the use of data science in distribution to clients and distribution from suppliers to ensure there is little to no waste of time and resources.
Stitch Fix has a broad inventory of over 250 different product lines and brands for women, men, and kids that are delivered to customers via USPS. Additionally, the company's marketing strategy mainly focuses on go-to-market strategies through television, social media, and Search Engine Optimization.
SOCIAL MEDIA
Stitch Fix's marketing strategy includes the use of social media promotion. The company has over 690,000 followers on Instagram and more than 1.1 million followers onPinterest with over 30% of the company's social media traffic coming from Pinterest.
Stitch Fix uses social media for marketing because customers use social media to react to their customer experience and to show their new clothing to their online friends.
SEARCH ENGINES AND SEARCH ENGINE OPTIMIZATION
Stitch Fix is ranked number one on Google for terms like "online personal stylist, monthly clothes box, trunk club competitors" and many other synonymous searches. It is estimated that around 500,000 visits per month to the company's website come from Google searches.
Stitch Fix offers more than 40 products
Stitch Fix offers four subscription
Stitch Fix employs the use of data science in distribution to clients and distribution from suppliers to ensure there is little to no waste of time and resources.
Stitch Fix has a broad inventory of over 250 different product lines and brands for women, men, and kids that are delivered to customers via USPS. Additionally, the company's marketing strategy mainly focuses on go-to-market strategies through television, social media, and Search Engine Optimization.
STITCH FIX INVENTORY, SUBSCRIPTION, DISTRIBUTION, AND GTM STRATEGIES
AVAILABLE INVENTORY
StitchFix originally catered to women, but in 2016, the company started offering men's wear and in 2017, the company started to sell maternity clothing. Stitch Fix offers over 250 different product lines and brands for women that include Sole Society, Sanctuary, Lilly Pulitzer and many others. The company also offers over 40 kids product lines and brands for both genders including BCBG Girls, Kate Spade, and Tailor Vintage.
Stitch Fix offers a range of sizes for women, men, and children. The sizes on offer for women are from 0 to 24W (XS-3X) in petite, plus, and maternity. Men sizes forshirts are from XS to 3XL while pants waist sizes range from 28 to 48 and inseam 28‑36”. Additionally, children sizes range from 2T to size 14.
Stitch Fix's clothing options include jackets, shirts, pants, dresses, shoes, purses, women's bra, and undergarments.
AVAILABLE INVENTORY
Stitch
Stitch Fix offers a range of sizes for women, men, and children. The sizes on offer for women are from 0 to 24W (XS-3X) in petite, plus, and maternity. Men sizes for
Stitch Fix's clothing options include jackets, shirts, pants, dresses, shoes, purses, women's bra, and undergarments.
SUBSCRIPTION PLANS
In addition to ordering on demand, Stitch Fix offers four automatic delivery options for customers to choose from:
Running fresh - customers receive a new order box every 2-3 weeks.
Monthly pick-me-up - customers receive a box every month.
Occasionalupdate - customers receive a box every 2 months.
Quarterly top-off - customers receive a box every 3 months.
Apart from the automatic delivery options, Stitch Fix also offers a no subscription option where customers can go online and order what they want without any obligation to continue using the service.
In addition to ordering on demand, Stitch Fix offers four automatic delivery options for customers to choose from:
Running fresh - customers receive a new order box every 2-3 weeks.
Monthly pick-me-up - customers receive a box every month.
Occasional
Quarterly top-
Apart from the automatic delivery options, Stitch Fix also offers a no subscription option where customers can go online and order what they want without any obligation to continue using the service.
DISTRIBUTION PROCESS
To start the process, a customer takes the style quiz to inform Stitch Fix of their style, size, and budget based on the brands that they already have/want and how much they are willing to spend. After that, the customer can then select their preferred delivery date and at the time a Stitch Fix stylist selects the items, the company charges the customer a $20 styling fee. The $20 charge is applied as a credit towards the products the customer chooses to keep from their shipment.
A box of the selected items is then sent to the customer viaUnited States Postal Service (USPS) and once the items are received, the customer will have 3 days to try on all the items in the box to see how well they fit and whether or not they like the clothes. Afterwards, the customer can check out online or through the Stitch Fix app by selecting the items they want to keep, return or exchange.
If the customer chooses to keep all the items received in the box, theyare given a 25% discount off the entire box. In the case of a return, the customer can easily do it using the prepaid envelope that comes with the order, which can be dropped at any USPS mailbox or post office.
To start the process, a customer takes the style quiz to inform Stitch Fix of their style, size, and budget based on the brands that they already have/want and how much they are willing to spend. After that, the customer can then select their preferred delivery date and at the time a Stitch Fix stylist selects the items, the company charges the customer a $20 styling fee. The $20 charge is applied as a credit towards the products the customer chooses to keep from their shipment.
A box of the selected items is then sent to the customer via
If the customer chooses to keep all the items received in the box, they
DISTRIBUTIONS PROCESS FROM SUPPLIERS
Stitch Fix uses structured data algorithms to buy inventory in cash in an efficient model that prevents over buying and over ordering. The company employs the use of data science in all operations to facilitate a smooth and efficient supply and sale process. For instance, through data collection methods like customer return questionnaires, style quizzes, and other methods, the company was able to find out that XXL shirts were being returned at a higher rate because they were too small in the chest area. With this information, Stitch Fix and their brand client worked together to come up with a fix.
All of Stitch Fix's suppliers go through regular audits to ensure proper working conditions that are in compliance with Stitch Fix's high standards. The company also works with "several brand partners who are using networks of artisans to provide economic opportunity in the communities where they are based."
Stitch Fix uses data science methods to predict what amount of merchandise is needed to reduce waste of time and resources and if that particular item is unavailable, then a substitute is suggested. Additionally, unsold items that are out of season are directed to other channels like charitable donations.
Stitch Fix uses structured data algorithms to buy inventory in cash in an efficient model that prevents over buying and over ordering. The company employs the use of data science in all operations to facilitate a smooth and efficient supply and sale process. For instance, through data collection methods like customer return questionnaires, style quizzes, and other methods, the company was able to find out that XXL shirts were being returned at a higher rate because they were too small in the chest area. With this information, Stitch Fix and their brand client worked together to come up with a fix.
All of Stitch Fix's suppliers go through regular audits to ensure proper working conditions that are in compliance with Stitch Fix's high standards. The company also works with "several brand partners who are using networks of artisans to provide economic opportunity in the communities where they are based."
Stitch Fix uses data science methods to predict what amount of merchandise is needed to reduce waste of time and resources and if that particular item is unavailable, then a substitute is suggested. Additionally, unsold items that are out of season are directed to other channels like charitable donations.
GO-TO-MARKET STRATEGIES
TELEVISION
According to Stitch Fix founder and CEO Katrina Lake, the company uses the TV front in its mass market advertising in the United States and the United Kingdom. Lake noted that TV advertising has really helped the company to have a regional impact.
According to Stitch Fix founder and CEO Katrina Lake, the company uses the TV front in its mass market advertising in the United States and the United Kingdom. Lake noted that TV advertising has really helped the company to have a regional impact.
SOCIAL MEDIA
Stitch Fix's marketing strategy includes the use of social media promotion. The company has over 690,000 followers on Instagram and more than 1.1 million followers on
Stitch Fix uses social media for marketing because customers use social media to react to their customer experience and to show their new clothing to their online friends.
SEARCH ENGINES AND SEARCH ENGINE OPTIMIZATION
Stitch Fix is ranked number one on Google for terms like "online personal stylist, monthly clothes box, trunk club competitors" and many other synonymous searches. It is estimated that around 500,000 visits per month to the company's website come from Google searches.