Impact of Gaming Content

INSIGHTS
DoorDash released their first TV commercial in January 2019.
Through their partnership with Burger King, Door Dash gave away Dogppers, bone shaped dog treats with a flame broiled taste.
DoorDash worked with three celebrities for their 'Feed Your Soul' event in Austin.

Door Dash's creative campaigns over the last year were prolific. In order to make the best use of our limited time, we focused our research specifically on offline creative campaigns such as event marketing, visual ads, print, and social impact partnerships, as well as online creative campaigns such as video or digital ads, and social media campaigns. We have detailed our results for each type of creative campaign below.

OFFLINE CREATIVE CAMPAIGNS
Event Marketing
We determined that DoorDash primarily focuses on two types of events, one-day activity-based social action events, and promotional giveaways.
We were able to find two examples of social action events where DoorDash highlighted their commitment to fighting hunger. The first event called 'Feed Your Soul,' was held in Austin, Texas in January of 2019, and utilized yoga and music to showcase this commitment. The second social action event was a movie screening and panel discussion which shared the name of the movie 'The Story of Food Waste'. 

We are also able to highlight several examples of promotional giveaways offered through DoorDash together with their various partners. Through one of these promotions entitled 'Super Sick Monday,' DoorDash and BJ's Restaurant and Brewhouse offered customers who were too sick to go to work the day after Superbowl Sunday a free cookie and $0 delivery charge for all orders placed at that establishment.
Similarly, the Cheesecake factory, through their partnership with DoorDash, gave away 40,000 slices of cheesecake on December 5th of 2018 to celebrate their 40th anniversary. Another company to offer a promotional giveaway through their partnership with DoorDash was Burger King. The company gave away Dogppers their limited release of bone-shaped dog treats, to customers who ordered a Whopper on the DoorDash app before December 4th, 2018.

Visual Ads
 Michael Kent Allen, in partnership with Colossal Media, designed and created murals over the last year in Brooklyn, Boston, and Austin to raise awareness for Project Dash, DoorDash's social action program to fight hunger and promote sustainability. The murals were also used as a component of an online creative campaign.

Print
 Character, the advertising company that helped to create DoorDash's brand identity, also produced billboard and magazine advertisements for them. Several examples of these advertisements can be seen on their webpage.

Social Impact Partnerships
Door Dash has social impact partnerships in over 70 cities in the US, and through these partnerships has kept 515,567 pounds of food from being wasted. In San Fransisco, Door Dash has partnered with Imperfect Bowl and Farming Hope to benefit the community by both rescuing food that would otherwise be wasted and providing jobs to an under served population.

ONLINE CREATIVE CAMPAIGNS
Video
DoorDash released their first TV Ad entitled Delicious at Your Door in January 2019. The company also released four other digital videos on their Vimeo channel in 2018. These videos were entitled 5 Year Dash, Project Dash-Delivering Good, and the last two videos were both entitled Delivering Good. A final video entitled DoorDash was published on Colossal Media's site and highlighted Project Dash.

Digital Ads
In the last year, DoorDash ran several digital advertising campaigns through social media and email. During the Delicious at Your Door Challenge, customers who could find the hidden objects from a video posted on their site were emailed a $5 coupon. During the Twitter Awards Night Giveaway customers who followed the company on Twitter and retweeted the giveaway announcement were eligible to win a $250 Credit.

During the Winter Facebook Giveaway, customers who commented on the Facebook giveaway announcement were also eligible to win a $250 credit. During the San Fransico Door Dash Influencer Sweepstakes, five $400 credits were given to customers who followed both DoorDash and one of the five named influencers as well as commented on the influencers post about the sweepstakes.

Finally, for a chance to win both a $2,000 in credit as well as $2,000 toward Feeding America. DoorDash customers were encouraged to take photos in front of the Project Dash murals in Brooklyn, Boston, and Austin during the first week they were up and then post these photos along with the tags @DoorDash and #DeliveringGood on their Instagram accounts. 

CELEBRITY PARTNERS UTILIZED.
Through our research, we found two examples where the brand worked with celebrities and influencers as part of their promotional strategy. For their "Feed Your Soul" event in Austin, DoorDash worked with yoga celebrity Zoe Welsh and musicians Walker Lukens and Black Joe Lewis. The company also worked with the following Instagram influencers during their Influencer Sweepstakes: Raffinee Esquivel, Jennifer Henry-Novich, Chris Lin + Brock Williams, Pegah Massoudifar, and Timothy Cheung.

CONCLUSION
While our research revealed a bounty of information on Door Dash's various creative campaigns, we determined that DoorDash also is very successful in marketing themselves through partnerships with well-established brands. Some of these partnerships were described above as they also fell within one of the types of creative campaigns specified. However, it is our belief that with additional time the research would reveal additional insight on how these partnerships are utilized and provide an even more comprehensive overview.