Impact of Gaming Content

INSIGHTS

• Companies outsource their marketing tasks for reasons such as higher quality, greater flexibility, sharper focus, and lower costs.
• According to HubShout, 68% of the surveyed participants indicated that they outsourced search engine optimization.
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OVERVIEW

According to a survey report, 78% of surveyed companies/participants believed that the would keep outsourcing in order to keep up with a business world that is changing quickly. Also, available statistics and hard data highlight how often companies outsource marketing tasks have been provided. For the aim of achieving higher quality, greater flexibility, sharper focus, and lower costs companies continue to outsource their marketing tasks

GENERAL PERCEPTION OUTSOURCING COMPANIES HAVE

The biggest challenge companies have in deciding to develop their own marketing team is the cost. Apart from recruitment, education, and training costs, equalizing the mix of various specialties and skill sets are also required. Even if a company has the financial capabilities to build its own marketing team, finding the right employees becomes another huge problem. This culminates in companies opting to outsource their marketing tasks because they believe "it is usually cheaper and easier to buy a bundle of services from a marketing agency versus hiring multiple employees."

The current dynamics of business has required businesses to always keep-up with these changes. Building an in-house marketing team by hiring means that they have to be trained and allowed to gain more experience from their mistakes. However, this may not work out in a rapidly changing system. A survey result demonstrated this fact. 78% of the participants believed that the business world is changing quickly, and they would need a partner who can keep up."

Another survey has demonstrated that companies believe and have "identified specialization of services as the second most important criteria" or attributes for success — 1% less important to "the speed of innovation." This gives an indication that companies would opt for marketing specialists at any time, and if they do not have it in-house, they would probably look outside.

Companies also believe that good marketing agencies, in providing marketing solutions to dozens or hundreds of companies, have acquired an unmatched experience in marketing tasks related to their market or field. As such, "Its team has clear evidence of what works and what doesn’t, and the exact practices it takes to succeed."

HOW OFTEN COMPANIES OUTSOURCE MARKETING TASKS

•  Over 70% of U.S. companies that "have a working website outsource their website maintenance and SEO services."

According to the Content Marketing Institute,

•  56% of B2B companies in the content marketing field "outsourced at least one part of their content marketing," while it is 62% for B2C companies.
• "47% of B2B marketers outsourced content creation."
• "49% of B2C marketers outsourced content creation."

According to a survey conducted by HubShout,

•  68% of the surveyed companies outsourced search engine optimization (SEO).
•  48% of the surveyed companies outsourced pay-per-click (PPC).
•  28% of the surveyed companies outsourced content marketing.
•  24% of the surveyed companies outsourced website development.
•  20% of the surveyed companies outsourced social media.
•  14% of the surveyed companies outsourced e-mail marketing.

WHY COMPANIES OUTSOURCE MARKETING TASKS AS AGAINST HIRING INTERNALLY

1. Higher Quality 

Outsourcing marketing tasks offer an opportunity of employing available experts who are specialists in such tasks. This may not be obtainable with the in-house marketing team, as significant resources and time would have to be put in to develop a strong marketing team that could carry out these tasks flawlessly. With the wealth of experience gathered by serving other clients, they are able to "provide proven resources" and solutions.

2. Lower Cost 

By outsourcing marketing tasks, companies are able "to avoid the overhead, headcount, liability, and risk associated with maintaining an internal team." Companies avoid hoping and gambling on the potentials and capabilities of their in-house marketing team. Outsourced agencies present a cheaper option as companies would only have to pay for performance.

3. Sharper Focus 

When marketing tasks are outsourced, companies can redirect their focus on other aspects like the company's core businesses. "The ability to focus on what the company does best is the basic benefit of outsourcing." " Specialists deliver more for less and free-up internal resources that are often spread thin" especially in small organizations.

4. Greater Flexibility 

With outsourcing, companies have the flexibility to carry out marketing expenditure when they are needed, since marketing tasks may not be a constant routine. This way, the company can cut down on its marketing budget and salary expenditure. However, with an in-house marketing team, the company would have to maintain a constant salary expenditure irrespective of the amount of work its marketing team carries out.

CONCLUSION

Available statistics that highlight how often companies outsource their marketing tasks have been provided in this brief such as 68% of surveyed companies/participants outsourcing their SEO marketing in 2017, etc. Generally, 78% of surveyed companies/participants believed that the would keep outsourcing in order to keep up with a business world that is changing quickly. Lastly, companies outsource their marketing tasks for reasons such as higher quality, greater flexibility, sharper focus, and lower costs.