ISAPS reports that there were 706,362 total injectables in Japan in 2017 including 449,284 hyaluronic acid and 253,848 botox procedures.

Popular Procedures

According to the International Society of Aesthetic Plastic Surgery (ISAPS), about 1.38 million non-surgical cosmetic procedures were performed in Japan in 2017, representing 11% of the global total.
ISAPS reports that there were 706,362 total injectables in Japan in 2017 including 449,284 hyaluronic acid and 253,848 botox procedures.

There were 227,089 facial rejuvenation procedures including 23,204 micro-ablative resurfacing and 1,119 micro-dermabrasion procedures in Japan in 2017.
Additionally, hair removal, non-surgical fat removal, and photo rejuvenation were among Japan's most popular non-surgical cosmetic procedures with 344,582, 93,362, and 87,309 reported cases in 2017, respectively.

Average Cost
According to estimates by the Plaza Clinic, a U.S. Board-certified clinic in Japan, Botox costs from about ¥30,000 to ¥80,000 ($280 to $745) per area depending on wrinkle numbers. The minimum dose of hyaluronic acid injection costs about ¥50,000 ($465).

Japan Cosmetic Procedures: Customer Journey

Japanese people feel that surgical cosmetic procedures will hurt their precious body, which is why they decide to have non-surgical cosmetic procedures.
Key finding

According to research, in Japan, the desire to look young and have perfect skin is "being pursued with procedures that buck cultural conventions."
Many Japanese people feel that surgical cosmetic procedures will hurt their precious body, which is why they decide to have non-surgical cosmetic procedures. Due to traditions and the high cost of surgical cosmetic procedures, laser treatments and Botox injections are on the rise in Japan.
According to the International Society of Aesthetic Plastic Surgery (ISAPS), about 1.38 million non-surgical cosmetic procedures were performed in Japan in 2017, representing 11% of the global total.
Botulinum Toxin is the most popular non-surgical procedures injectable, with a 7% increase over the past 12 months.

Some non-surgical procedures clinics in Japan include Tokyo, Plaza Clinic, Jiyugaoka Clinic and many more.
According to Jiyugaoka Clinic, about 1.7 million people have received Botox Vista® over the past 10 years.

Japan Cosmetic Procedures: Products

While information on post-care recommendations following non-surgical cosmetic procedures, in Japan and elsewhere, was widely available, evidence of Japanese patients purchasing such products to facilitate this care was unavailable. Post-procedure care recommendations are consistent across both Japanese and other sources, as outlined below. As many of the recommendations suggest sunscreen and moisturizers as part of the aftercare regimen, we identified the shopping habits for these products among Japanese consumers.

POST-PROCEDURE CARE
 Post-procedure care after non-surgical, skin rejuvenating treatments may include avoiding the sun, using sunscreen, and using gentle cleansers.
While not specific to Japan, an article at Harper's Bazaar recommends the use of moisturizers, retinol, "an at-home microcurrent device," and sunscreen. Also, before a procedure, it recommends avoiding certain medications, salt, and alcohol consumption. Immediately following an injection, it recommends icing every hour and using a topical arnica gel or patch to reduce bruising.
 Several consumers offering reviews of Alastin Skincare's Regenerating Skin Nectar mention using the product after microneedling or laser resurfacing procedures, though these reviews are not specific to Japan.

Laser Resurfacing

Musee Platinum Tokyo recommends using sunscreen, moisturizers, and gentle showering and washing after laser resurfacing treatments, and it says to avoid hot baths, showers, or sauna, strenuous exercise, or alcohol.

Botox

Post-procedure care after Botox is quite simple, requiring little to no specific aftercare products, according to one plastic surgery center based in Japan.
Takako Clinic in Tokyo also indicates no special aftercare instructions for Botox, except to "refrain from bathing, sauna, drinking and intense exercise" on the day of the procedure.

Hyaluronic Acid Injections

According to the Magnolia Skin Care Center's website, hyaluronic acid injections require no specific aftercare, except refraining from strong massages.
Takako Clinic in Tokyo also notes no special care instructions after hyaluronic acid injections.

Cosmetic Product Purchasing Behavior in Japan

While not specific to non-surgical cosmetic procedure aftercare, an infographic offered by dataSpring suggests that Japanese consumers buy skincare products at drugstores (50%), department stores (18%), and from company websites (16%).
The same infographic suggests that consumers rely on in-store advertisements (27%), review websites (26%), and television commercials (21%) when choosing skincare products.
Alastin Skincare Regenerating Skin Nectar, which is used by some consumers as part of their non-cosmetic treatment aftercare regimen, costs $195.
Meishoku JAPAN Light Color Cosmetics Seasons Aftercare Treatment costs only $10.17 at Amazon, thought the Japanese pricing was unavailable.