INSIGHTS
In 2017, AMD spent approximately $150 million on marketing activities.
The company advertises their products through direct marketing and co-marketing.
In 2018, AMD started an aggressive marketing campaign against its main competitor, Intel.
Advanced Micro Devices (AMD)is one of the top players in the microprocessor arena. In recent years AMD has significantly increased its marketing spending and it has also started an aggressive marketing campaign against its main competitor, Intel. AMD advertises its products either through direct marketing channels or through co-marketing.
AMD'S MARKETING EFFORTS
The company advertises their products through direct marketing and co-marketing. Brand&Deliver is one of the marketing agencies that has helped AMD advance its marketing efforts, specifically by helping to create video ads and TV commercials.
The companydirectly markets through various marketing channels, including its website, blog, different promotional campaigns, as well as social media. As for social media, the company has a strong presence on Twitter, YouTube and Facebook, with thousands of fans and followers from all over the world.
When it comes to co-marketing programs, the company has a market development fund, from which it can reimburse eligible customers for advertising its products. This fund also covers the "third-party system" for integrating the company's products.
The company's many sponsorships also increase its visibility and help its marketing efforts. Some of these efforts include the sponsorship of Scuderia Ferrari, as well as the sponsorship of various e-sports tournaments world-wide.
In 2017, AMD spent approximately $150 million on marketing activities.
The company advertises their products through direct marketing and co-marketing.
In 2018, AMD started an aggressive marketing campaign against its main competitor, Intel.
Advanced Micro Devices (AMD)
HISTORY OF THE COMPANY AND TYPICAL CLIENT PROFILE
AMD is an IT company founded in 1969. The company is one of the leaders in production of semiconductor devices that are used in computer processing, but it also produces other electronic goods and their components, such as microprocessors, flash memories, graphics processors and motherboard chip sets. The company launched its first product in 1970 and already in mid-1970 it started producing computer chips. The company went public in 1972. AMD has a long and complex history with Intel, one of today's major competitors.
AMD is an IT company founded in 1969. The company is one of the leaders in production of semiconductor devices that are used in computer processing, but it also produces other electronic goods and their components, such as microprocessors, flash memories, graphics processors and motherboard chip sets. The company launched its first product in 1970 and already in mid-1970 it started producing computer chips. The company went public in 1972. AMD has a long and complex history with Intel, one of today's major competitors.
Company's clients are typically "original equipment manufacturers (OEMs), original design manufacturers (ODMs), system builders and independent distributors in both domestic and international markets." Some of the company's biggest clients include Sony Interactive Entertainment LLC and the Microsoft Corporation.
AMD'S MARKETING EFFORTSThe company advertises their products through direct marketing and co-marketing. Brand&Deliver is one of the marketing agencies that has helped AMD advance its marketing efforts, specifically by helping to create video ads and TV commercials.
The company
When it comes to co-marketing programs, the company has a market development fund, from which it can reimburse eligible customers for advertising its products. This fund also covers the "third-party system" for integrating the company's products.
The company's many sponsorships also increase its visibility and help its marketing efforts. Some of these efforts include the sponsorship of Scuderia Ferrari, as well as the sponsorship of various e-sports tournaments world-wide.
 |
AMD AND INTEL —MARKETING WARS
In 2017, AMD spent approximately $150 million on marketing programs and advertising expenses, which is a significant increase compared to $102 million invested in marketing in 2016. AMD's main competitor, Intel, has a significantly bigger budget that can fund the aggressive marketing campaign. That is why Intel's investment into marketing has been identified as one of the major threats to AMD's further market growth. It was also the reason why AMD last year started a marketing war against Intel, comparing its products to dinosaurs. This is not the first case of AMD going after Intel in marketing. Similar marketing campaigns have been conducted during the 90s and early 2000s.
In 2017, AMD spent approximately $150 million on marketing programs and advertising expenses, which is a significant increase compared to $102 million invested in marketing in 2016. AMD's main competitor, Intel, has a significantly bigger budget that can fund the aggressive marketing campaign. That is why Intel's investment into marketing has been identified as one of the major threats to AMD's further market growth. It was also the reason why AMD last year started a marketing war against Intel, comparing its products to dinosaurs. This is not the first case of AMD going after Intel in marketing. Similar marketing campaigns have been conducted during the 90s and early 2000s.
PRESS COVERAGE OF RECENT AMD ADS
In 2018, AMD started re-advertising on TV. A video about Ryzen Mobile has been posted on AMD's YouTube channel, as well as on Direct TV in the US. Experts suggest that AMD is finally getting back on track.
Last year AMD launched an aggressive marketing campaign against Intel, comparing their products to relics. As previously mentioned, this is not the first case of this type of marketing strategy of these two competitors.
In 2018, AMD started re-advertising on TV. A video about Ryzen Mobile has been posted on AMD's YouTube channel, as well as on Direct TV in the US. Experts suggest that AMD is finally getting back on track.
Last year AMD launched an aggressive marketing campaign against Intel, comparing their products to relics. As previously mentioned, this is not the first case of this type of marketing strategy of these two competitors.