INSIGHTS
Chris Core in Core Values airs at 3:40 p.m. and 6:10 p.m. on WTOP.
Toby + Chilli Mornings is a Toby Knapp talk show that airs in the mornings on WASH.
Angela Stribling anchors WHUR's Pillow Talk With Angela talk show from 6 am — 10 am from Monday – Friday.

Although there is not enough information to sufficiently provide all the requested information, we have identified talk show personalities on each of the requested radio station. They are Chris Core, Toby Knapp, Russ Parr, Steve Harvey, Angela Stribling, and Doc Reno. We have provided information on the time of the day their talk shows are live and why listeners like them, however, no information on their endorsement fees were found.

Below is an outline of our research methodology and findings.

To identify talk show personalities of the requested radio stations, we began our research on the official websites of the radio stations to identify key talk show personalities based on their popularity among listeners. We identified the time they are active and the name of their shows from the website of the radio stations. For each person, we searched on social media, press releases, and media publications for information on why they are loved by listeners.

Next, we exhaustively searched the website of each radio station to determine the cost to endorse or speak about a product or service on the personalities' talk show but did not find any useful information on this. We expanded our search to articles, blogs, and publications that could offer relevant insight into the endorsement fee of these radio stations from sources such as Gaebler and MarketingWit. This strategy only found the radio advertising cost of these radio stations without any mention of their endorsement cost.

Our next approach was to search for the annual report of each radio station with the intention of finding any information on the total endorsements they received in a year which we can divide by the total number of endorsements recorded, such information was not available on their reports. We also searched for the individual websites of each of the personalities for any information on their personal endorsement fee but was not successful because only Steve Harvey has a website. However, his website only provided contact information for advert bookings via advertise@stevetvmail.com.

WTOP
Chris Core in Core Values
 Talk show time: He is live at 3:40 p.m. and 6:10 p.m.
 Why listeners like him: He talks on different topics affecting the WTOP listening audience. He blends his show with naughty comments, smart opinions, and sarcastic comments which have endeared him to his listeners. According to our findings, after working with WMAL for 30 years, his loyal listeners followed him to WTOP.

WASH
Toby Knapp in Toby + Chilli Mornings
 Talk show time: His segment airs is in the mornings.
 Why listeners like him: Listeners like him because he uniquely anchors his talk shows with a blend of information and entertainment. His comments are usually smart and funny which delight his listeners.

WMMJ 102.3
Russ Parr in The Russ Parr Morning Show
 Talk show time: His talk show is live from 6-10 am.
 Why listeners like him: He is humorous and capable of making many character voices. While on air, he makes funny and uplifting comments that have made him a big success with 3.2 million listeners in 25 cities across America. He was a comedian and an independent filmmaker.

WHUR 96.3
Steve Harvey in The Steve Harvey Morning Show

 Talk show time: His talk show airs from 6 am — 10 am from Monday – Friday.
 Why listeners like him: His shows are normally humorous. With a unique comedic voice, he brings life lessons into his talk show that inspire listeners. He doesn't bear grudges and gives advice in a funny manner that can move hearts.
Related information on endorsement fee: According to our findings, his book fee or speaker fee can range from $100,000 to $1,000,000.

Angela Stribling in Pillow Talk With Angela

 Talk show time: Her talk show is live from 12 am — 2 am from Monday – Friday.
 Why listeners like her: She has grace, class, and a nice voice. Her beautiful spirit and sparkling personality are reflected when she speaks on her show. She is an influencer.

WBIG
Doc Reno in Doc Reno at Night
 Talk show time: He is live from 7 pm on weekdays and 6 pm on weekends.
 Why listeners like him: He doesn't try too hard to be funny but yet humorous. His night show talks are refreshing to listeners. He brings funny content to his talk shows which have earned him 31,000 followers on his Facebook and 22,300 followers on Twitter.