Professional Wrestling

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Professional Wrestling Fan Demographics
The demographic profile of professional wrestling fans in the United States is presented below using data from World Wrestling Entertainment (WWE) fans as proxy. Approximately eleven million fans watch WWE each week in the United State. As reported in WWE's 2019 Investor Presentation, it is estimated that 159 million broadband homes are home to at least one fan of WWE, which has over 980 million global followers in all social media combined.

Age
In its Frequently-Asked Questions (FAQ) page, WWE claims 17% of its viewers are under the age of 18.

A complete viewers age demographics was provided in WWE Investor Presentation 2015, where viewers were divided in age ranges of 2-17 (18%), 18-34 (23%), 35-49 (21%), and 50+ (38%).
Gender
On the WWE's corporate web page, 40% of its viewers are said to be female. Conversely, 60% of the viewers would be male.
Education Level
In the 2013 SportsBusiness Journal, which cited a Scarborough survey of 200,000 US residents, 65.6% of WWE fans are high school graduate or less, 34.4% had any college, 10.4% are college graduate, and only 3.2% have post-graduate degree.
Race
In the US, the WWE fan base breaks down as 44.5% are White/Caucasians, 20.4% are Hispanic/Spanish, 26.0% are Black/African-American, 2.0% are Asian, and other ethnicities make up 7.1%, according to the Scarborough survey.
Income level
Half of the WWE audience earns less than $50,000 per year in income, according to another Scarborough survey cited in a 2018 paper about professional wrestling.

Popularity of Professional Wrestling Insights
World Wrestling Entertainment (WWE), the dominant organization in professional wrestling, ranks first among sports channel on YouTube in terms of viewership. With over 1,011 images, 141 videos, and more memes from 36 sub-entries circulating the internet, professional wrestling is considered a popular culture.
Professional Wrestling Popularity
The WWE YouTube channel ranks second in viewership with over 29 billion total views. WWE is the number one sports channel on YouTube.
WrestleMania was in Forbes' Top 10 Sports Brands.
Professional Wrestling Memes
Professional Wrestling is listed as culture in Know Your Meme website. At the time of research, it has a total of 1,011 images, 141 videos, and 36 sub-entries, including personalities like John Cena, Hulk Hogan, Dwayne Johnson, Vince McMahon, and The Undertaker.
Based on the search interest graph presented in Know Your Meme, interest over time is slowly declining.
"Dr. Shelby gets fed up" was the top popular WWE GIF(Graphics Interchange Format) in 2018. Dr. Shelby is the anger management therapist for Daniel Bryan and Kane.
Seth Rollins, a WWE wrestler who loves being called "Crossfit Jesus," came second in most popular WWE GIFs of 2018 with his "can't believe it" facial expression.
Popular Wrestlers
"Wrestling and patriotism go hand-in-hand," according to an article in Pop Culture. Hulk Hogan ranks first in the article's ranking of 5 "Most American" WWE stars. The wrestler competed in full military fatigues, spat on a USSR flag in the 80s, and, at one point, "took on the secret persona of Mr. America."
Hulk Hogan is also considered as the wrestler who had the most impact on pop culture.
John Cena, a WWE professional wrestler, is the most followed active US athlete on Facebook, with 45 million followers.
Roman Reigns is WWE's No. 1 merchandise seller.

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