Digital Marketing Agency: Competitive Landscape

Some digital marketing services currently offered by InSegment, Vital Design, Overdrive Interactive, Portent, and Raka Creative includes: Lead Generation, Search Engine Optimization, Content Marketing, Email Marketing, Search Engine Marketing, and Digital Advertising. The average hourly rate of the digital marketing services by InSegment, Vital Design, Overdrive Interactive, Portent, and Raka Creative ranges between $25 up to $149 per hour.

COMPETITIVE LANDSCAPE OF DIGITAL MARKETING AGENCIES
1. INSEGMENT

OVERVIEW

• InSegment, founded in 2007 in Boston, Massachusetts, is a full service digital marketing and advertising agency.
• They offer their services to industries such as B2B-Tech, Financial Services, and Higher Education.

DIGITAL MARKETING SERVICES OFFERED
Some digital marketing services that InSegment offers are:
 Lead Generation
 Content Syndication
 Search Engine Optimization
 PPC and Paid Search Management 
 Display & Advertising Recapture Marketing 
 Account-Based Marketing 
 Digital Event Amplification 
 Web Development
 Conversion Rate Optimization 
 Deep Media Lead Nurturing
 Email Marketing
 Website Design

PRICING
InSegment's average hourly rate for digital marketing services are from $100 — $149 per hour, and their minimum project size rate is about $10,000+ per project.
Digital marketing services specific pricing for InSegment is unpublished; It is recommended that you contact InSegment through their Contact Us page form, or via phone at (617) 965-0800 to ask for pricing.

REVENUE
InSegment's estimated annual revenue is $7 million.

2. VITAL DESIGN
OVERVIEW

• Vital Design, founded in 2001, is a "creative agency made up of smart, creative, and passionate people."
• Vital Design's Headquarters is located in Portsmouth, NH, with other office locations in Boston, MA, and San Francisco, CA.
• Vital Design currently has about 180 employees, of which around 50-60 employees are located in each of their 3 offices.
• Vital Design offers services such as website design, website development, branding, graphic design, and inbound marketing.

DIGITAL MARKETING SERVICES OFFERED
 Search Engine Optimization (SEO)
 Content Marketing (Blogging & Article Writing)
 Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
 Email Marketing
 Social Media Marketing  
 Pay-Per-Click (PPC) Marketing
 Video Production
Website Design A/B Testing
 Landing Page Strategy
 Call-To-Action Strategy  
 Link Building/Earning
 Infographic Design  
 Marketing Automation
 Lead Nurture Strategy
 Public Relations (PR) 

PRICING

• According to Vital Design, their typical digital client invests or pays between $5,500 and $24,500 per month into their digital marketing programs.
• Vital Design's average hourly rate for digital marketing services are from $100 — $149 per hour.
• For specific digital marketing services pricing, we recommend contacting Vital Design through their web form, or via phone at 603.766.1902.

REVENUE
Vital Design's estimated annual revenue is $6.5 million.

3. OVERDRIVE INTERACTIVE

OVERVIEW
Overdrive Interactive, founded in 2001, is a Boston-based full-service online marketing firm which serves a wide range of B2B and B2C Fortune 500 companies in the US.

DIGITAL MARKETING SERVICES OFFERED
 Account-Based Marketing 
 Lead Generation 
 Search Engine Optimization 
 Media Planning & Management 
 Search Engine Marketing 
 Social Media Marketing 
 Creative Services 
 Web Development 
 Content Creation & Marketing 
 Marketing Automation 

PRICING
Overdrive Interactive's average hourly rate for digital marketing services are from $25 — $49 per hour, and their minimum project size rate is about $1,000+ per project.
Digital marketing services pricing for Overdrive Interactive is unpublished; It is recommended that you contact Overdrive Interactive through their Contact Us page form, or via phone at 617-254-5000.

REVENUE
The estimated annual revenue of Overdrive Interactive is about $14.7 million.

4. PORTENT

OVERVIEW
Portent, founded in 1995, is a full-service digital marketing agency based in Salt Lake City, Utah, and Seattle Washington, and has 24 years of digital marketing excellence.

DIGITAL MARKETING SERVICES OFFERED
 Search Engine Optimization (SEO)
 PPC 
 Social Media 
 Content 
 Analytics 
 Design & Development 

PRICING

• Portent's average hourly rate for digital marketing services are from $50 — $99 per hour, and their minimum project size rate is about $5,000+ per project.
• Portent's digital marketing services specific pricing is unpublished; It is recommended that you contact Portent through Contact Us page form, or via phone at 206-575-3740.

REVENUE
Portent's estimated annual revenue is about $10 million.

5. RAKA CREATIVE

OVERVIEW
Raka Creative, founded in 2004, is a digital and inbound marketing agency based in Portsmouth, NH, which helps their client's businesses grow through data-driven online marketing strategies aimed at achieving specific goals.

DIGITAL MARKETING SERVICES OFFERED

Raka offers inbound marketing such as:
 Content Marketing 
 Social Media 
 SEO  
 UX Optimization  
 Email marketing
 Video marketing
 Digital Advertising

PRICING
Raka Creative's average hourly rate for digital marketing services are from $100 — $149 per hour, and their minimum project size rate is about $10,000+ per project. (s29)
Digital Marketing services pricing is unpublished; recommend contacting Raka Creative through Contact Us page form, or via phone at 603.436.7770. (s19)

REVENUE:
Raka Creative's estimated annual revenue is about $1 million to $5 million per year.

ADDITIONAL HELPFUL FINDINGS

U.S. DIGITAL MARKETING SERVICES PRICING:

SEO

• According to Credo's 2019 Digital Marketing Industry Price Survey Report, about 71% of SEO agencies in the United States charge between $101-$200 per hour for their SEO digital marketing services.
• According to Credo's 2019 Digital Marketing Industry Price Survey Report, 29.93% of SEO agencies in the United States charge a minimum monthly retainer between $1,000-$1,999 for their SEO digital marketing services.
• PPC
• Credo's 2019 Digital Marketing Industry Price Survey Report also indicate that 34.83% of agencies in the United States charge an average hourly rate of about $101-$150 per hour for their PPC digital marketing services.
• According to Credo's 2019 Digital Marketing Industry Price Survey Report, 26.09% of agency projected minimums in the United States are $1,000-$1,999 for their PPC digital marketing services.

FACEBOOK ADS

• The 2019 Price Survey Report for the digital marketing industry by Credo reveals that 37.66% of ads firms in the United States charge an average hourly rate of $101-$150 per hour for their Facebook Ads digital marketing services.
• Credo's 2019 Price Survey Report for the digital marketing industry also indicate that 39.34% of ads agencies in the United States charge an average hourly rate of $101-$150 per hour for their Facebook Ads digital marketing services.

DIGITAL MARKETING SERVICES
According to Credo's 2019 Digital Marketing Industry Price Survey Report, $167.28 is the average hourly rate for US digital marketing agency's digital marketing services.