- The keywords “digital,” “values,” and “innovation” have appeared the most often on Shell’s corporate website, Twitter account, and Facebook account.
- “Digital” has appeared in 63 articles on Shell’s corporate website.
- “Innovation” has appeared in 89 tweets on Shell’s Twitter account and “digital” has appeared in 4 posts on Shell’s Facebook account.
OVERVIEW
Row 4, columns L - AL of the attached spreadsheet have been completed. The keywords “digital,” “values,” and “innovation” have appeared the most often on all three of Shell’s digital platforms such as its corporate website, Twitter account, and Facebook account. Below, I will provide the methodology and a summary of the research for each platform.
WEBSITE
As there are over 50 web pages on Shell’s corporate website, the website’s search engine was utilized to identify articles that contain the keywords. As the search results do not sort every article chronologically, every article that appeared in the results were examined to determine the published date. Only the number of articles published from March 16, 2015, to present have been provided on the spreadsheet. Please note that the main web pages are not time-coded but are assumed to be published within the last three years as the company is expected to update its main web pages regularly.
There are no recent results for “scrum.” Over the last three years, "cloud computing" (2 times), "automation" (16 times), “digital” (63), “agile” (11), "ways of working" (13), and “mindset” (29) appeared in at least one article. A search for “values” and “innovation” produced 186 and 695 results, respectively. Due to the articles not being sorted chronologically, a triangulation could not be concluded. It could be assumed that the "values" keyword appeared in more than 50 articles and "innovation" keyword in more than 100 articles over the last three years.
An advanced search on Twitter was conducted to obtain the number of tweets that contain the keywords. The parameters used are "keyword" (this exact phrase), "Shell" (from these accounts), and from "March 16, 2015" to "March 16, 2018." There are no recent results for "cloud computing (exact phrase/all of these words)," "automation," "agile," and "scrum." Over the last three years, “digital,” (5 times), "ways of working," (1), "mindset," (1), “values,” (1), and “innovation” (89) have appeared in at least one tweet.
An advanced search on Facebook was conducted to obtain the number of posts that contain the keywords. The parameters used are “keyword” and “Shell” (posts from source). Each post that appeared in the results were examined to ensure that the keyword is present in the post and not only in the comments. Only the number of posts published from March 16, 2015, to present have been provided on the spreadsheet.
There are no recent results for “cloud computing (exact phrase/all of these words),” “automation,” “ways of working/way of working,” “scrum,” and “mindset.” Over the last three years, "agile," (1 time) “digital,” (4), “values,” (1), and “innovation” (1) have appeared in at least one post.
CONCLUSION
In conclusion, row 4, columns L - AL of the attached spreadsheet have been completed. “Digital,” “values,” and “innovation” are the only keywords that have appeared on all three of Shell's digital platforms.