Impact of Gaming Content

INSIGHTS

• Mintel, eMarketer, and Nielsen do not cover farming/agriculture or heavy machinery.
• eMarketer and Nielsen do not cover commercial real estate, while eMarketer and Nielsen do not cover construction or consulting services.
• Mintel does not cover healthcare or manufacturing and Gartner does not cover casinos or gambling.

OVERVIEW

Mintel does not cover farming/agriculture, heavy machinery, or manufacturing. While Mintel used to cover healthcare as recently as 2016, it does not appear to include it as one of its sectors any longer. eMarketer does not cover commercial real estate, construction, consulting services,
farming/agriculture, or heavy machinery. Nielsen does not cover commercial real estate, construction, consulting services, farming/agriculture, or heavy machinery. Nielsen has not covered toys since 2009 or home building since 2014. Gartner does not cover casinos or gambling. In addition, although Gartner has covered video games in the past (2013), it does not appear to have published any recent reports on this industry. Please see our methodology and a summary of our findings below.

METHODOLOGY

To determine which topics Mintel, eMarketer, Nielsen, and Gartner do not cover, we used a variety of search strategies. Mintel includes a list of sectors for which it provides research reports on its website. These sectors are

Advertising & Media

Automotive

Banking

Beauty

Credit cards

Drink

Financial services

Food

Foodservice

Health & Wellness

Homecare

Insurance

Investments

Mortgage & Loan

Packaging

Personal care

Retail

Sport & Entertainment

Telecommunications

Travel, Tourism & Leisure

While this list provided us with a basic list of topics covered by Mintel, it did not address more granular topics like fashion, computers, technology, construction, and others. Therefore, we performed a site search individually for all requested topics. This allowed us to use the process of elimination to determine the topics for which there are no Mintel reports or studies.

eMarketer does not provide a list of covered sectors on its website. Therefore, we used the search function on the website to search individually for all requested topics. As with Mintel, we used the process of elimination to determine the topics for which there are no eMarketer reports or studies.

For Nielsen and Gartner, a general press search was conducted to find topics that are covered (or not covered) by Gartner (and Gartner L2) and Nielsen (and Nielsen Sports). This strategy allowed us once again to use the process of elimination to determine the topics for which there are no Nielsen or Gartner reports.

A sample research report or study has been included for every topic we determined has been covered within the past two years by the Mintel, eMarketer, Nielsen, and Gartner. We have organized the topics in alphabetical order and indicated "yes" if the topic is covered with a link to the sample study and indicated "no" if the topic is not covered.

MINTEL

Automotive — Yes 

Banking/finance — Yes 

Beauty and Cosmetics — Yes 

Casinos/Gambling — Yes 

Commercial Real Estate — Yes 

Computer/Technology — Yes 

Construction — Yes 

Consulting Services — Yes 

Consumer Packaged Goods Companies — Yes 

Entertainment — Yes 

Farming/Agriculture — No

Fashion — Yes 

Fitness — Yes 

Groceries/Food — Yes 

Healthcare — No (last report was in 2016)

Heavy Machinery — No

Home Building — Yes 

Manufacturing — No (except in relation to other industries)

Pet Food Industry — Yes 

Social Media — Yes 

Telecommunications — Yes 

Toys — Yes 

Travel — Yes 

Video Games — Yes 

Using the process of elimination, our research found that Mintel does not cover farming/agriculture, healthcare, heavy machinery, or manufacturing (except in relation to other industries).

E-MARKETER

Automotive — Yes 

Banking/finance — Yes 

Beauty and Cosmetics — Yes 

Casinos/Gambling — Yes 

Commercial Real Estate — No

Computer/Technology — Yes 

Construction — No

Consulting Services — No

Consumer Packaged Goods Companies — Yes 

Entertainment — Yes 

Farming/Agriculture — No

Fashion — Yes 

Fitness — Yes, but only in relation to fitness apps and app usage

Groceries/Food — Yes 

Healthcare — Yes 

Heavy Machinery — No

Home Building — Yes, but only related to ad spending 

Manufacturing — Yes 

Pet Food Industry — Yes 

Social Media — Yes 

Telecommunications — Yes 

Toys — Yes 

Travel — Yes 

Video Games — Yes 

Using the process of elimination, our research found that eMarketer does not cover commercial real estate, construction, consulting services, farming/agriculture, or heavy machinery. It only covers fitness in relation to fitness apps and app usage and home building in relation to ad spend.

NIELSEN

Automotive — Yes 

Banking/finance — Yes 

Beauty and Cosmetics — Yes 

Casinos/Gambling — Yes 

Commercial Real Estate — No

Computer/Technology — Yes 

Construction — No

Consulting Services — No

Consumer Packaged Goods Companies — Yes 

Entertainment — Yes 

Farming/Agriculture — No

Fashion — Yes 

Fitness — Yes 

Groceries/Food — Yes 

Healthcare — Yes 

Heavy Machinery — No

Home Building — No (latest report was in 2014)

Manufacturing — Yes 

Pet Food Industry — Yes 

Social Media — Yes 

Telecommunications — Yes 

Toys — No (latest report was in 2009) 

Travel — Yes 

Video Games — Yes 

Using the process of elimination, our research found that Nielsen does not cover commercial real estate, construction, consulting services, farming/agriculture, or heavy machinery. It also has not covered toys since 2009 or home building since 2014 suggesting these are no longer research topics of interest for Nielsen.

GARTNER

Automotive — Yes 

Banking/finance — Yes 

Beauty and Cosmetics — Yes 

Casinos/Gambling — No

Commercial Real Estate — Yes 

Computer/Technology — Yes 

Construction — Yes 

Consulting Services — Yes 

Consumer Packaged Goods Companies — Yes 

Entertainment — Yes 

Farming/Agriculture — Yes 

Fashion — Yes 

Fitness — Yes 

Groceries/Food — Yes 

Healthcare — Yes 

Heavy Machinery — Yes 

Home Building — Yes 

Manufacturing — Yes 

Pet Food Industry — Yes 

Social Media — Yes 

Telecommunications — Yes 

Toys — Yes 

Travel — Yes 

Video Games — No (latest report was 2013)

Using the process of elimination, our research found that Gartner does not cover casinos or gambling. It also has not covered video games since 2013, suggesting this is no longer a research topic of interest for Gartner.

CONCLUSION

After carefully examining the websites and press searches for Mintel, eMarketer, Nielsen, and Gartner, we have concluded that only Gartner covers farming/agriculture and heavy machinery, while Mintel, eMarketer, and Nielsen do not. eMarketer and Nielsen do not cover commercial real estate, while eMarketer and Nielsen do not cover construction or consulting services. Mintel is the only one of the four that does not cover manufacturing or healthcare and Gartner is the only one of the four that does not cover casinos or gambling.